What matters to you more? Follower count or engagement?

Question

Follower count matters – but more and more people are starting to look at engagement stats.

Because how does it look when you have a trillion followers and barely 2 comments under the post? 😀

Furthermore, even Twitter started paying creators for engagement from verified users.

What is more important to you? 
Can you also share on which social media you have the most followers and engagement?

Me:
Followers: Product Hunt
Engagement: LinkedIn

✴️Nazir Yusifov✴️ · Accepted Answer

I can say that the most important thing is engagement. In my experience, bloggers with an audience of 10,000 highly engaged followers achieve financial results and create projects that many bloggers with 100-200 thousand followers could envy.

✴️Nazir Yusifov✴️ · Answer

@busmark_w_nika  You’re right! Activation is also important, especially during product launches. Many mistakenly believe that it’s enough to build an audience and show them the product. But no, there’s work that comes before that. You need to establish a connection with your audience, so they share your values, see your journey, and contribute through feedback and opinions on the upcoming product.

Coming back to my point, many bloggers with large audiences chase numbers and forget that behind those numbers are real people, which makes it harder to build a close connection later. But when you do this from the very beginning, sure, you might not grow super fast, but the people who are with you on this journey will be the ones who truly matter.

Business Marketing with Nika · Answer

it is about the person and how he/she can activate their followers/fans of whatever. I had seen example of a girl who had many followers on IG but when she launched her own collection of T-shirts, she had no single purchase. @yusifov

Timo Bechtel · Answer

For me it’s engagement.

I much rather have meaningful conversations and people that genuinely care :)

Business Marketing with Nika · Answer

If you want to get in touch and my LinkedIn circles, feel free: https://www.linkedin.com/in/nika...

AnnaHo · Answer

Twitter has now started rewarding creators based on engagement, which shows that the platform recognizes the value of high-quality interactions over sheer follower numbers. Personally, I focus more on engagement, as it better reflects the impact of the content and the interest of the audience.

Simon🍋 · Answer

Engagement all the way! Better to have 100 engaged fans than 10k silent followers.

Dan O'Malley · Answer

Engagement is so much more useful! I like to hear what people have to say. I enjoy an exchange of useful information. And you might hear about a problem and have an idea for a solution. You never know where that can lead.

Mathias · Answer

Engagement is everything, followers are just a number. I want people to love my product, not people who just see my posts.

Business Marketing with Nika · Answer

@dan_o_malley and now more brands tend to reach out to smaller creators but ask for good engagement results! :)

Alistair Blake Sutherland · Answer

Engagement matters way more IMO. Having a ton of followers doesn't mean much if they aren't actually interacting with your content. I'd rather have 1000 highly engaged followers than 10K who never like or comment. Quality over quantity! Any tips on boosting engagement?

China Zia · Answer

@simonas_kauzonas I second this!

Janak Patel · Answer

I value engagement over follower count any day!

Business Marketing with Nika · Answer

@simonas_kauzonas this comment said everything :) Thank you!

Hamza Afzal Butt · Answer

Engagement is always important to me :)

What matters to you more? Follower count or engagement?

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