What lead magnets have you tried to get users? 🧲
Sveta Bay
54 replies
For MakerBox (products for Indie Entrepreneurs), we tried a lot of freebies:
1. Check-lists
2. SEO articles with value
3. Demo-versions of products
- 30 tools from MakerBox Tools (full list is 600+)
- 3 Frameworks from MakerBox Frameworks (full product is 50 frameworks)
So far, 3 Frameworks from MakerBox Frameworks had the best performance. We got 100 users in 2 days. The reason is that it was a complex end-product itself.
Today we're launching a free marketing week challenge! Excited about the results. Did you try challenges as a lead magnet?
https://www.makerbox.club/marketing-week-challenge
Replies
Brenna Donoghue@brenna_donoghue
Morgen
Just signed up for the challenge. Thanks! In my last role, we found webinars worked really well for our B2B pipeline.
Share
@brenna_donoghue Happy to have you aboard, Brenna!
Yep, I also heard a lot that webinars work good for B2B and educational products
Snackeet
We use snackeet.com 🍩
For example : https://snkt.io/hi
@kamil_kad great product, upvoted!
Snackeet
Firstly, Sveta & Dan congrats on the launch and the product itself, so cool! The challenge idea is phenomenal, but what I find the most amazing is the copy on the main page. Reads like butter, straight to the point, fresh. Bravo!
@niko_dovidija Thank you so much, Niko! Appreciate that you noticed it, we always put a lot of efforts in copy!
Ceeya AI - Personal Brand Builder
Glad to hear your event is going well.
We help pros build personal brand page, and some of our lead magnet experience in the past
1. Brand yourself challenge - Use our tool to design and join the contest
2. 30 minutes personal brand coaching session - Ongoing offer for new users.
Good luck!
Tether
Very cool! Did you build the course and web-app stuff natively, or did you leverage a service for this?
@dan__cleary thanks, Dan! No services, only solopreneurship (actually couplepreneurship with @kronop 😅)
Second Brain for Engineering Managers
Oh I really like your marketing week challenge! I've done a week long challenge on the topic of career development, but didn't get a lot of traction. I suspect it was because there was no real problem I was trying to solve with the challenge. Let me know how you go with yours.
For my previous product which was a subscription service, these are the magnets I've tried and how they've worked:
- Newsletter: Poor results.
- Free coupon for the pro version (while offering a free version): Poor results
- Offering free "tools" for problem statements: Good results.
Tools, templates, kits, etc can be more actionable and help people in their process of "solving their problems" which helps build trust and expertise. The building of that trust is important in sales.
AI Link Manager
First of all, your marketing challenge week looks super interesting :)
In my experience, following work well
1. Free tools
2. Ebooks & Guides that actually solve user problem
3. White papers with data and trends
4. Templates (eg: Notion/Airtable)
5. Webinars
@mjain_mayank thank you! So, the main thing is to have value in these free products :)
AI Link Manager
@sachin_shajan we have done that a lot of our clients via scalenut.com. We are in the process of adding a few to our own domain.
AI Link Manager
How was the outcome of your 2nd point i.e. SEO articles with value, how long did you run this practise for, how many articles did you publish and how much did it help in the overall ranking plus lead generation?
@anil_meena21 Frankly speaking, I've just started 2 weeks ago, so don't have results to share yet:(
But I read a lot about SEO and that it's a good long-term investment
I often offer the good old Use Cases and Whitepapers, in pdf format. This works fairly well.
Slogan Generator
I want to do Ebooks to expand some topics from our blog
great job
@molly_chopps Thank you, Molly!
@tanya_kapoor Sounds interesting, thanks for the recommendation!
We have created a fun product walkthrough to show how the product works using our own product... 😵💫🌝 It's a skills testing platform, so we created a walkthrough in the form of a test.
– It gives people a glimpse into how the product looks like behind the signup
– It allows us to showcase key functionality in less than 2 mins
– It's all self-service and doesn't require a signup
So far, the feedback has been very positive!
(You can check it out here: https://toggl.com/hire/product)
The headline, What lead magnets have you tried to get users, now has a Google page one listing.
In fact, it is among millions of Google search results that you can see. With a simple click on the following link: https://bit.ly/3QxkRcc
@abco_specialties
Nice job Will, I seen it on Google. That is how how you use Advanced Search to get what you want seen.
@abco_specialties @jay_click_one Wow, thanks for the insight!
@jay_click_one Thank you, your comment regarding utilization of Google (Advanced Search).
@jay_click_one @basv Thank you for your comments regarding above lead magnets headline, insight.
@jay_click_one @basv Thank you for your comment
Learning so much from this thread! Can you please elaborate on what you mean by SEO articles with value?
@sameer_maira thank you, Sameer!
I mean that a lot of SEO articles are empty. But if you make them useful + add SEO features, that creates amazing results!
Just signed up for the marketing week challenge and really interested to see how this goes. Already got more involved into the Product Hunt ecosystem just from the day one challenge!
@adam_andrascik Happy to have you on our challenge, Adam!
Great job on trying out different lead magnets!
I've tried a couple of different lead magnets, and I've found that
- an eBook on a specific topic
- a cheat sheet or checklist
- a mini course
all work well as lead magnets. I think it really depends on what your target audience is interested in, and what will get them to sign up for your email list.
@alex_vidon_ai I heard a lot about cheat sheets, they're popular nowadays!
Crowd sourced content always works wonders. Be it ebooks, podcasts, blogs - they are the real deal. Identify influencers in the space you work in and get them talking - adds real value to lead magnets and builds credibility. Hope this helps!
@bhaswati_b distribution through influencers sounds interesting! Thanks for the idea 😊