@enola_vedovotto That's true. For me, it's on-site search intent in the industry I am in. No matter how much I think I got it, I circle back to being clueless.
This was back in the day - focusing on tools too much.
I've found great success by using Google autocomplete, people also ask, and suggestions at the bottom of the page.
Even if tools show 0 volume, IT DOESN'T MATTER.
What does matter is that the keyword has the right intent and the content is actually tailored to that specific audience.
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