What does a 'successful Product Hunt launch' mean to you?
Vlad Zivkovic
24 replies
Hey Product Hunt legends, we are all launching or launched on PH, but what do you consider a successful launch?
Product of the day?
High number of upvotes?
Hight traffic on your product page?
Making sales?
Replies
André J@sentry_co
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Each company has different stages and product maturity. For my products, I think the high number of upvotes is important. Our product-GhostCut has already served tens of thousands of users, and the MVP stage is behind us. Therefore, I measure the success of my product based on a higher number of upvotes. This is because a high number of upvotes leads to high traffic on your product page which in turn results in more sales.
Upscale: The Sales Engagement Platform
Doesn't this depend on why you're launching on Product Hunt itself?
If your goal is to get high traffic and generate leads, ranking is one factor, but you also need to reach out to the right people.
Alternatively, if you're new in the market and looking for maximum traction, then being among the top 10 products of the day is an effective approach.
One last tip: I've observed the most engaged in this community often have "successful Product Hunt launches" irrespective of their goals.
Upscale: The Sales Engagement Platform
@vladimir_zivkovic yes, so it totally depends on the goal. The ranking is a vanity metric that helps attract new people for sure. But the relevant ones? You’ll have to find them and reach them.
@richa_sharma07 People set different goals, getting first 3 places doesn't mean success if you are getting the wrong public. The more you engage here, bigger are the chances you will have successful launch, I agree with that.
Upscale: The Sales Engagement Platform
@vladimir_zivkovic Totally agree. What would you suggest one does post-Product Hunt launch?
@richa_sharma07 That's why I always say, PH launch is just a first step...
Bababot
Making sales for sure.
@adams_parker That's is the most expected one!
Product Launching mean you can get feedback about your product's pros and cons.
@dost_gaming Yes, especially if launching first time.
I'd say in general, high conversion to the metric your looking to change.
It may be just visibility, free trials, subscriptions, etc. but overall any good launch is made with some specific metrics in mind (usually with the Awareness or Acquisition stages in mind)
Clustr
A successful Product Hunt launch to me means gaining valuable feedback from the community, generating interest, and connecting with potential customers!
@realvladgolub Yeah, for me is pretty much the same.
@neha_joshi8 I agree 100%!
Lettre.app
Being able to gather some vocal early adopters as well as attention from the right people is what would make my product hunt launch successful. We are launching our closed alpha by the end of this month and I am still learning how we get that milestone/target met
Narrated Tours (On Demand Audio Guides)
Great question - We launched today (Yay! Please support) and the PH badge would mean:
- Social proof
- Opens doors to B2B conversations with potential travel partners
- Helps shape the MVP
Not aiming for $, which is why we have a deep discount of $1 per tour (I couldn't get my payment provider to make it any lower!), so sales is a bonus.