What do you think, is the Future of Social Media Scheduling Tools in Danger?
Chaitanya Badave
19 replies
In today's rapidly evolving digital landscape, social media is playing a crucial part for individuals, businesses, and organizations to connect with their audience and foster meaningful engagement. Social media scheduling tools have played a pivotal role in streamlining content management and maximizing reach. However, as technology, API pricing and platform policies continue to evolve, it begs the question: are these scheduling tools facing potential challenges that could impact their relevance and effectiveness? Do join the discussion to explore the possibilities and implications for the future of social media scheduling tools.
Replies
Malav Warke@malavwarke
Creatosaurus AI
Definitely true, but I majorly believe that it will evolve as new use cases get created which in turn leads to new problem statements to be solved. We are doing the same thing with Creatosaurus (https://www.creatosaurus.io), focusing on the next problem statement i.e. Storytelling.
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@malavwarke That’s an interesting perspective! It’s true that as new use cases emerge, there will always be new problem statements to address. Focusing on storytelling sounds like a great approach. Good luck with Creatosaurus!
Creatosaurus AI
@chaitanyabadavein Absolutely 🙌🏻
Absolutely! Social media scheduling tools have undoubtedly revolutionized the way we manage and optimize our online presence. However, the changes in API pricing considering Twitter & Reddit API costs, and platform policies are making it difficult for scheduling tools, especially the new ones in the market to survive in the longer run without thousands of monthly paying customers. Looking forward to thoughts from other Product Hunt folks!
Videodeck
I can definitely see those new challenges arising but I don't believe it will be enough to make people give up on them completely. Like you said, they play a pivotal role in social media, so I believe people will just find a way to work around the challenges.
@chaitanyabadavein While the landscape is indeed changing, I believe social media scheduling tools will evolve rather than become obsolete. These tools will likely adapt to new platform policies and technological advancements, offering more integrated and smart solutions. Furthermore, as content creation increases in volume and complexity, the demand for effective scheduling tools will likely persist, necessitating continual development in this sphere.
@heyishwar I agree with your point. As social media platforms and technologies continue to evolve, social media scheduling tools will likely adapt and offer more integrated and smart solutions. But how will they continue to manage API costs? For example, Twitter charging from $5000 to $42000 a month may not be everyone's cup of tea.
I don't think so, I think products and teams can adapt according to the changing landscape. If they don't they never really deserved to thrive in the market. Is this a hot-take according to you? @chaitanyabadavein
Mentor.AI
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Mentor.AI
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NotesNudge
interesting question! i'd argue that as long as content remains king, tools that help manage and distribute it efficiently won't be in danger, they'll simply evolve.
sure, API pricing, platform policies, and tech evolution will shape the landscape, but these are variables we've always dealt with. social media scheduling tools might need to pivot, adopt more AI, or integrate better with other platforms, but they won't disappear.
they might morph into something more robust, more intuitive, more tailored to the ever-changing demands of content creators and marketers. the future is not just about survival, but adaptation and evolution.
@shajedulkarim_ Yes. But at last, they depend measurely on API. If Meta starts charging for API just like Twitter & Reddit, it will be tough though.
NotesNudge
@chaitanyabadavein interesting angle!
Can't see them going extinct anytime soon. As long as there's social media, there'll be a need for scheduling.
@nancypowpow Yes. But what if Meta, Twitter, and others come up with their own scheduling tool?
Branding and content has so much money tied to it that automated delivery will still exist imo, but I'd imagine will adapt or just be reserved for those with $$$ to continue on.