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    2. What are some tips for influencer marketing?

    What are some tips for influencer marketing?

    Ezgi Yeğinaltay
    12 replies
    Here are the steps I follow: - Choose influencers relevant to your industry. - Verify their authenticity and engagement. - Set clear campaign goals and expectations. - Foster authentic partnerships. - Use tracking tools to measure ROI. - Comply with disclosure and transparency regulations. If you have any other tips, don't hesitate to share them!

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    Anthony Latona
    350+ E-Commerce Tools Database
    Launching soon!
    Judging engagement vs. followers is super important. You're much better off with someone who has an engaged following vs someone with tons of inactive followers. In other words, someone with 2000 Instagram followers who take action is significantly more valuable than someone with a following of 200K who never buy, comment, signal boost or interact at all. This applies to any platform, really... a small, niche YouTube channel with an active community can outperform a large channel with an inactive audience.
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    Eugene Yarovoii
    Cultivate authenticity at the core of your influencer marketing strategy. Authenticity goes beyond scripted endorsements! it means fostering real, meaningful connections between influencers and your brand. When influencers genuinely believe in and align with your product or values, their endorsements ring true to their followers, resulting in more profound and lasting impacts on your audience ✨
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    AmazingSylvia
    Hai
    Hai
    As a mkt and an influencer here are steps I am followed： -choose those who just have hot content, you may have a super high ROI collaboration
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    Tatiana Vdovychenko
    Here is a great video about influencer marketing strategies: https://youtu.be/2rGIt27c83Y A short overview - it's a good way to scale audience, but you need to clear understand which customers you need. And, of course, you have to qualify an influencer before starting work with them.
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    Richard Yang
    My suggestion is this: in the early stages of your project, don't rush to find influencers to promote your product because, in the initial phases, it's highly likely that your product isn't "perfect" and needs more genuine assistance in identifying your user profile and achieving Product Market Fit (PMF). Therefore, consider spending some time in the market (such as on LinkedIn or within the startup community) conducting one-on-one product interviews and gathering feedback. Once you've collected feedback from users and have a clearer direction for product iteration and your target audience, then you can think about engaging influencers who align with your product for marketing purposes.
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    Richard Yang
    That's exactly the strategy we're currently using for our legal AI project, LegalNow (https://ai.legalnow.xyz/). LegalNow offers "lawyer-level" contract drafting, review, and consultation, addressing all contract-related needs and issues. We're continuously collecting user feedback through one-on-one tests and interviews, allowing the product to evolve under the guidance of our users rather than our team leading everything.
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    Ignacio Assis
    I think the most important thing when starting in influencer marketing is not to opt for big influencers but to go more towards micro-influencers who have a specific niche that adapts to your product, which will give you greater chances of achieving virality. I would love to be able to connect and exchange knowledge on the subject.
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    Eliza Crescini
    I'm not so expert on this field. But here's my 2 cents: - Build relationships with influencers - Give influencers creative freedom - Be patient. Influencer marketing takes time. Don't expect to see results overnight.
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    Helene Ryan
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