What are some growth tactics you implemented which are not found anywhere on the Internet?
Sharath Kuruganty
42 replies
Founders find creative ways to grow and often they are not found in theory. So what are some tips you can offer to this community?
Replies
Miriam Dorsett@miriamdorsett
Entre
This article by @qabil is an amazing roundup for launching: https://www.notion.so/How-To-Lau...
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Typehero AI
I was promoting one of the products I built over dev slack channels. Over 250 new visitors within a single day with 20 sign ups. I literally spent 3 hours of posting some content there. It works very well
1. Talk to 500 people. Not customers! Not through forms or livestreams. Sit down and talk to 500 people about what you're doing.
2. Have a SOCIAL MEDIA experience where they can support you. NOT a BUSINESS page - something loosely related. As in, if I had a Facebook group for MediaTech, as we build what we're thinking, would you join?
3. Send them that.
4. Now, the secret trick to *more* social media growth? INVITE and TAG. Not email invite. Literally, click the INVITE in Facebook or LinkedIn and then invite all your friends/followers. Have your Team do the same.
-- Social media does not actually grow well organically when you're getting started. You don't have enough reach for most of your content to get enough likes/comments so that it's seen by enough other people.
So what do you? You INVITE people, manually, from your own personal network.
Dirty secret? Same thing is true of event listings on social media. If you put an Event up on LinkedIn or Facebook, almost no one will know or see it; you'll end up with a dozen attendees. The trick? You have to manually invite (there is a function for it), everyone you know.
These online media tricks and more brought to you by https://mediatech.ventures - where we don't want anyone left behind because they don't know how this stuff works!
@seobrien_mediatech it's super cool! Thanks for sharing!
@seobrien_mediatech Hey Paul! Great to see you on PH! talk to 500 people! totally agree with this, I've talked to about 100 so far and it has helped tremendously.
@seobrien_mediatech Nice set of inputs which are indeed valuable :). I am curious to understand the number 500 and how did we arrive at that.
@devaonbreaches understanding the psychology of entrepreneurs after years of working with startups.
Most people will talk to 10 or so, naturally
Most of those are friends or familiar, so their input is rather irrelevant.
If you talk to "customers," as most advise, you're probably wrong, and even if you're not wrong (about who those customers are), at best you'll now get to a few dozen - before you feel confident.
That's called confirmation bias, and it's what leads to most founders failing.
For years, in incubators, we'd advise instead to talk to "hundreds."
Inevitably, hundreds would still cause founders to feel comfortable (erroneously) at around 50 or so of the wrong people.
Hundreds doesn't SEEM like a lot so when founders get repetitive input, they'll tap out when they feel good.
So why 500? Because it's "A LOT"
"You talked to 100? Oh good for you, you're not even close yet."
And because 500 is MORE than 99% of the world has in their friend network, it's more than most people can reach in terms of "customers," and so it forces people to accomplish what the the point is trying to get across: YOU HAVEN'T SPOKEN TO ENOUGH and YOU NEED TO GO OUTSIDE YOUR CIRCLES TO FIND MORE
IconShock
1. use social media and engage or paid ads
2. send newsletter emails on marketing
3. join community and share post discussions
AI Chatbots in Messengers
@fajarsiddiq sending newsletters is not for growth, it's for retention. I hope we do not talk about spamming, but about a white normal email marketing ;)
@fajarsiddiq @medik i would agree with newsletters are not helpful, but the commutity is an amazing point, especially if it's loyal :)
Wire Flow
Facebook group!
Building in public helps a lot. You get to meet people in the same boat as you are and might get in touch with potential customers.
There are plenty of growth tactics that have proven to work over the years. I’ll share some of my personal favorites:
Focus on content marketing: Content marketing is arguably the best way of growing your business organically. In recent years it has gained tremendous popularity as more and more entrepreneurs transition towards online business. Creating high-quality content and pairing it with good marketing campaigns will do the trick for you.
Have a social media presence: Your content marketing can easily be operated or propagated through social media networks. Plus, it also proves to be essential for expanding your reach and gaining a larger audience.
The payoffs of having social media are enormous, and you can capitalize on the opportunities by actively engaging with your audience on it.
Know what your customer wants: You cannot continue growing and expanding without knowing what your customers want. You can easily do this by circulating online surveys using different channels.
Online survey tools like @qualaroo can help collect customer insights. You can over 6+ online channels like social media, websites, app prototypes, and more.
Establish partnerships: Partnerships are a great way to tackle business challenges with another experienced business venture. It takes the burden off and you can use them to take advantage of an already established customer base and increase your reach and overall growth.
Use email marketing: Email marketing is not new, but if done correctly, it can yield promising results at almost negligible cost. Customize emails for both present and prospective customers targeted to their micro-niche to have higher chances of converting them.
You can again use tools like @qualaroo to embed surveys into emails and use different targeting modes to focus only on the relevant audience for maximum impact.
These are some of the many tactics out there that have helped my business over the years, and if you follow up with them carefully using the right tool, I’m sure you’ll see significant results.
You're absolutely right; founders always find a creative way, and most of the time, those ways are not documented. I was fortunate enough to learn a few tactics from some of the great minds in their respective industries. I'll try to share them with you:
Talk to a lot of people- I feel this is probably one of the most underrated tactics of our era. Talking to people wherever you are or wherever you go will help you look at things from a wider perspective and paint a bigger picture. People carry a lot of experience with them, and the best way to use that is by talking to them and understanding their principles and how they deal with real-life situations.
Form partnerships- Collaborating with people with similar interests and goals is also very beneficial. You will share your risks and stand a better chance of surviving in the market with your collective thinking and operating powers.
Get on social media- You need to be on social media, and your brand should always have a social media presence simply because your target audience is here. When you come in the vicinity of billions of people, the odds of them seeing you jump really high. Therefore, social media is one of those opportunities that you should not miss by any means because the possibilities here are endless.
Send them emails- Another very important tactic is to gather emails from every potential customer and remind them of your existence. Mining emails today is extremely easy, and there are just too many upsides to sending emails to not do it.
In fact, you can even automate this process. There are plenty of tools in the market like @qualaroo that can help you with the same. Qualaroo specializes in collecting feedback from the customers by deploying surveys on multiple platforms in the form of popup Nudges. You can use it to collect emails for newsletters on websites through surveys and send automated emails at regular intervals.
Create viral content- In simple terms, do what's trending. When you create viral content, the chances of people noticing your presence jump much higher. Plus, it's always good to ride the wave and stay relevant, so more and more people are able to relate to you.
All of these tactics are some of my personal picks that I like to deploy on a regular basis. All you have to do is start by making small changes and work towards a bigger goal. If you put your heart and soul into it, I don't see why you won't succeed as well. You can have a look at it here- https://qualaroo.com
Good luck.
GrowthBar
Postpace
Launching over and over in communities has been very effective for us at Postpace. Since the beta, we have launched more than 50 times and still launching on new platforms, communities every week for last 10 months. This has generated:
- $200k in revenue
- 1600 customers
- 700 customer feedback
- A very improved product
I believe, we will keep following this method till we achieve a good sense of product market fit :)
I documented our first 6 month's of journey here 👇
https://muntasirrashid.medium.co...
@muntasir_rashid Super happy for you. If 50 launches can give you $200K revenue, wonder what your gonna do with the next rounds of 100,200,500 :D
@muntasir_rashid Hello! In what communities outside of PH or social media have you launched? Would be very helpful :)
Postpace
@daria_kalinovskaya Here is the list: https://docs.google.com/spreadsh...
@muntasir_rashid Thank you so much!!
You can't build an audience without a personal brand.
You can't have a personal brand without a personal voice.
You can't have a voice without knowing yourself.
Learned this from a Twitter friend.
@michelle_marcelline Beautifully said.
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Blog like your brand depends on it (because it does), Conduct experiments, Be a shameless self-promoter, Find the low-hanging fruit, Create an email stockpile, Poke your audience in the grey matter and many more.
Still Hiring Tracker
My favorite growth tip is really doubling down on organic content through lesser used social channels. I've found great success just posting organically on Reddit, Quora and even Tiktok!
@emerald_nwanne Can attest that if its the right subreddit, and if approached with respect and authenticity, reddit can be great
@emerald_nwanne I've heard so many good things about tiktok, have been slowly learning how to use it. Its such an entertaining platform is the only thing I end up spending way to much time watching the videos... LOL
Still Hiring Tracker
@demetri_ilias very true on the emphasis on authenticity. redditors can smell bs from a mile away
Since I'm just starting so it can't be seen as grow... However, now, I'm reaching community on Reddit, Slack and PH and think these are quite potential communities for me to put a very first ground step to grow!
If you have any better community, please suggest it to us & I'll definitely test it out!!!!
Product HQ
Every social media platform available!!
make your bussines an Instagram account and follow people, who can be interested in what are yu doing. helped me so many times!