@eonpilot curious how you ask that question directly (do you? or is there a way you ask this indirectly?). My experience has been that people mostly consider all their problems as "painkillers" and need immediate solutions.
@rakesh1 Painkillers are things you can't do without. The painkiller is different for different users. paying for slack is a nice to have for a startup, but not essential. So they dont pay for it, other things are more important. But for a law firm where they need to be able to lookup old threads in history, slack is a painkiller and they pay for it. Some day that startup might have the same pain and start to pay for it. I guess there isn't a perfect Turing complete question for is it a painkiller or nice to have. But it's the most important question in startup IMO. And a question people dont really think about enough.
Hi Rakesh,
In my experience with 0 to 1 products, some of the most impactful user research questions are those that dig into the problem space and user behavior. Examples include: "Can you describe a recent time when you encountered the problem this product is trying to solve?" to understand the context and frequency of the issue :)
Thanks @svitlana_palamarchuk. Thinking about it, asking for a recent example should force people to think deeper and not talk about some imaginary problems. Very helpful.
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