We are influencer marketing experts. Anything you wanna know, discuss or any feedback, let's chat!

@ieraj All brands can try it out, and if you find the right influencer and creative angle, IM can work for anyone. That said, it's true that some brands have it easier. Very visual products - like beauty, fashion, travel - are a bit easier to market, also because there are already big niches built up around those topics on social. But again, any brand can try it out - it's all about finding the right influ and the right idea!

@kate_santoro1 Good points, thanks for sharing!

@ilyaberdysh Thanks for your kind words Ilya. Please let us know if you try out Moonio and have any thoughts, we'd love to hear them :)

@ilyaberdysh Thanks for the support Salman! Moonio is different from other players for a few reasons: 1. You have all the core features to do IM in the free plan (not a free trial - a free plan) 2. Moonio lets you take advantage of inbound and outbound influencer discovery at the same time. This means you can find and reach out to influencers, but you also receive influencer applications to your campaign through our campaign marketplace. 3. We can help you ID brand fans and customers that might be influencers. 4. Moonio doesn't need any lengthy onboarding or setup. You can start using it right from the get-go, thanks to great UX and simple terminology. 5. We have a wonderful Success team who can help you with all aspects of your campaign - what incentive to offer, what influencers to work with, etc. Hope that answers your question!

@respiray Hello Karl! We have a few types of segmentation. For your specific case, you could try looking in the Fitness & Wellness category. You could also try searching for keywords and hashtags related to allergies, to find influencers who are specifically talking about that topic. We have a free plan, so I would recommend that you sign up for free and try searching to see if you find it useful! 😉 You just need an email and IG handle to sign up, no credit card info or anything more. 😊

@kate_santoro1 Thank you a lot Kate! :)

@charles_ You can either write to support@moonio.io or sign up for free in the platform and then chat with our support team. Let me know if I can help you with anything else :)

@sandradjajic Thanks for your kind words Sandra! 🥰 We hope you find Moonio useful, please let us know if you have feedback after using the platform!!

@sandradjajic Thanks soo much!!

@kyle_tummonds So there is a type of workflow that you manage using our CRM. Basically, you can negotiate via Moonio until you and the influencer come to an agreement about the incentive offered and the content to be published. Then, once the deal is closed, you'll have a workflow to confirm when your products have been delivered/the influencer visited your location, when they published their content, etc. You can also pay through Moonio to ensure that the influencer only gets paid after one of you marks publication of content done and our team reviews it.

@zhitao_yan Thanks Tony! We appreciate your support :)

@heleana Hi Heleana, thanks for the support! For absolute beginners, I would genuinely recommend a platform like Moonio because it gives you the framework you need to run your campaigns. We also have lots of resources to help - https://blog.moonio.io/target-in... for example. A few concrete tips: - Have a clear goal for your campaign - Know how to find the right influencers (see the blog post above) - Don't fight your budget, if you have to work with nano or micro influecers, then try that!

@abid_unnisa Influencer marketing can be a very effective way to reach your target audience and build brand awareness. However, it can also be a challenging process that requires careful planning and execution. If you're struggling to manage your influencer marketing campaign on your own, it may be helpful to consider using a platform like Moonio. Moonio offers a free influencer marketing platform that can help you streamline the process of finding and collaborating with influencers. With Moonio, you can easily search for influencers by niche, location, and audience size, and even track your campaign performance in real-time. The platform also provides helpful tools and resources to help you manage your influencer relationships and ensure that your campaign is a success.

@olatz_urrutia I’ll check it out. Thanks a ton

@abid_unnisa No prob, let me know if you have any questions

@albert_johnson1 Hey there! Thanks for reaching out to us. If you have a campaign published on Moonio, you can contact an unlimited number of influencers for free through our platform. We want to make it easy and cost-effective for businesses to connect with the right influencers and grow their brand through influencer marketing. If you have any further questions or need assistance with your campaign, please don't hesitate to let us know.

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@adrian_magro Hi Adrián! For brands there is no minimum, you just need an Instagram account for your brand. For content creators the minimum of followers for the moment is 3K.

@maribi_badioal We take into account a variety of factors, such as audience demographics, engagement rates, CPC and content style, to ensure that brands are connecting with the right influencers for their specific goals and objectives. Our team of experts also provides personalized recommendations and insights to help brands make the best decisions possible.

@laurence_butler Oh no, it sounds like you're suffering from "influencer ghosting"! Don't worry, you're not alone - it can be tough to get influencers to respond sometimes. But fear not, Moonio is here to help! Regarding tips, make sure that you're reaching out to influencers who are a good fit for your brand and campaign. If you're sending messages to influencers who aren't interested in the type of content you're promoting, they're less likely to respond. Make sure to do your research and find influencers who are aligned with your brand values and target audience. Ultimately, persistence is key! Don't be afraid to follow up with influencers if you don't hear back initially. In addition to those tips, we also offer a variety of influencer marketing email templates that you can use to help craft your outreach messages. These templates are designed to be customizable and adaptable to different types of campaigns and influencers: https://www.moonio.io/resources/...

@jorge_alvarez5 Hi Jorge! I'm Kate, Olatz's colleague here to help her answer some of these questions. 🙂 Identifying the right influencers for your campaign is super important, and here are a few tips about how to do it right: 1. Make sure you have a clear goal for your campaign 2. Know who your target audience is 3. Based on that, think about what profile of influencers you need. They should be people who connect you to that target audience. For example, a fashion brand might want fashion influencers in the city where they're launching a new product. Or a sports brand might want athletes who can try out their gear and talk about it on social media. 4. Find influencers who fit this profile. For many people this means searching on Instagram or with an influencer search engine, then contacting influencers via email or DM. (On Moonio, you can do this but also create your campaign and let influencers apply to you!) 5. Analyze profiles to make sure you don't get tricked by fake influencers. You want to avoid people with suspicious audiences, very low or suspiciously high engagement rates, or content that doesn't ring true to your brand. Hope that helps!

@william_smith25 Hi William! I'm Kate, Olatz's colleague and I'm here to help her answer questions. 😊 There are many benefits of influencer marketing!! Here are just a few: 1. Increased awareness. 2. Trust and engagement. 3. More content to use on your own channels, web, etc. 4. Testimonials to use as social proof. 5. Connect with your target audience or specific subsections of it. 6. Get valuable feedback about your product. 7. More sales - studies show consumers trust influencer recommendations more than brands'. There are surely many more too! These are just a few that always stand out in my mind. 🙂

@william_smith25 @kate_santoro1 💯💯

@alejandro_herrero319 Hi Alejandro! I'm Kate, Olatz's colleague here to help her answer some of these questions. 🙂 Seems like this is a hot question. Here are my tips for finding the right influencers: 1. Make sure you have a clear goal for your campaign 2. Know who your target audience is 3. Based on that, think about what profile of influencers you need. They should be people who connect you to that target audience. For example, a fashion brand might want fashion influencers in the city where they're launching a new product. Or a sports brand might want athletes who can try out their gear and talk about it on social media. 4. Find influencers who fit this profile. For many people this means searching on Instagram or with an influencer search engine, then contacting influencers via email or DM. (On Moonio, you can do this but also create your campaign and let influencers apply to you!) 5. Analyze profiles to make sure you don't get tricked by fake influencers. You want to avoid people with suspicious audiences, very low or suspiciously high engagement rates, or content that doesn't ring true to your brand. Hope that helps!

@alejandro_herrero319 @kate_santoro1 Agree 💯!!

@amanda_serman The fee to pay an influencer depends on a variety of factors, such as their follower count, engagement rate, niche, and the scope of the campaign. A good starting point is to use industry standards as a guide and negotiate from there. Generally, influencers charge anywhere from a few hundred to a few thousand dollars per post, depending on their level of influence and the campaign requirements. Ultimately, it's important to find a fee that works for both the brand and the influencer. Also, check always the CPC, at Moonio we always calculate it for the brand to know if it's worth it or not!