Strategic Marketing for Small Businesses: Beyond Social Media
Narcis Mirandes
11 replies
Social media is a must, but what are some under-used strategic marketing tactics small businesses can leverage to stand out? Let's share creative, cost-effective ideas for making a big impact
Replies
Amy English@amy_english
Partnerships with local businesses. Cross promotion or hosting joint events can boost visibility and credibilityt in the communiutyi
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Email marketing is still super effective A well crafted newsletter can build loyl customer base nd doesn't cost much
Don’t underestimate the power of good old fashioned word of mouth . focus on customer service and incentivize referrals.
@anish_hessa. What are the first steps you take to build addresses for the newsletter?
(I cannot write using the "Reply" button. It seems PH has a tech problem?)
@amy_english: Tell me more, give me an example of what can be done
@sadie_howard I like the idea of incentivize referrals. But it is difficult to do it in a elegant way. Give me an example.
I cannot write using the "Reply" button. I tried different browsers and devices and none works. Any idea what happens? is this common to everybody?
I'd go with use case. I know it's not a channel. But Use cases are a content that can be great :
- for your SEO
- as a social proof
- declined on any channels (Instagram, Youtube, article, podcast...)
- generated longer trafic on your website
- show your expertise
It's definitely my favourite content for business marketing.
@juliettebegue_ : What do you mean by "use case"? Perhaps you suggest giving examples of real-life applications of the product/service?
Email still works 4 sure. Key is building ur list of engaged ppl. Send useful content not just sales pitches! Segmenting ur list & personalizing a bit helps 2. Landing pages to collect signups r clutch. No need for fancy tools, a solid strategy is 🔑
@charlotteelisesinclair: I agree email is a powerful tool. The difficulty is creating the email list. I suppose it's a long and slow process. What would you recommend as a first step?