Strategic Marketing for Small Businesses: Beyond Social Media
Narcis Mirandes
11 replies
Social media is a must, but what are some under-used strategic marketing tactics small businesses can leverage to stand out? Let's share creative, cost-effective ideas for making a big impact
Replies
Narcis Mirandes@narcismirandes
@sadie_howard I like the idea of incentivize referrals. But it is difficult to do it in a elegant way. Give me an example.
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Email marketing is still super effective A well crafted newsletter can build loyl customer base nd doesn't cost much
Partnerships with local businesses. Cross promotion or hosting joint events can boost visibility and credibilityt in the communiutyi
Donβt underestimate the power of good old fashioned word of mouth . focus on customer service and incentivize referrals.
@anish_hessa. What are the first steps you take to build addresses for the newsletter?
(I cannot write using the "Reply" button. It seems PH has a tech problem?)
@amy_english: Tell me more, give me an example of what can be done
I cannot write using the "Reply" button. I tried different browsers and devices and none works. Any idea what happens? is this common to everybody?
I'd go with use case. I know it's not a channel. But Use cases are a content that can be great :
- for your SEO
- as a social proof
- declined on any channels (Instagram, Youtube, article, podcast...)
- generated longer trafic on your website
- show your expertise
It's definitely my favourite content for business marketing.
@juliettebegue_ : What do you mean by "use case"? Perhaps you suggest giving examples of real-life applications of the product/service?
Email still works 4 sure. Key is building ur list of engaged ppl. Send useful content not just sales pitches! Segmenting ur list & personalizing a bit helps 2. Landing pages to collect signups r clutch. No need for fancy tools, a solid strategy is π
@charlotteelisesinclair: I agree email is a powerful tool. The difficulty is creating the email list. I suppose it's a long and slow process. What would you recommend as a first step?