SEO might not be relevant in the future. How do you prepare?

Question

With the uprising of AI and LLMs (and AI-powered searches) SEO will change and become GAIO (Generative AI Optimization) and I'm wondering how are you preparing for it?

Currently, I don't see a lot of discussion around this topic and I wonder why the discussion is so widely neglected. SEO is such a huge industry and based on a report of Gartner, the research and consulting company, 50% of the traffic of Google will vanish or rather transform in the next 4 years.

Do you currently measure or monitor the ranking of your brand or product in LLMs? I would love to hear your thoughts.

Disclosure: We are using Otterly.AI to monitor our ranking.

ᗰᗩ᙭ ᒍ. · Accepted Answer

If we are to believe google all this will be solved with more and more image searching, but idk about that, would there be image SEO?

Answer

To prepare for potential changes in the relevance of SEO, focus on creating high-quality, relevant content that adds value to users. Diversify your digital marketing strategies, such as social media marketing, email marketing, and creating engaging multimedia content. Stay updated with industry trends and adapt your approach accordingly to maintain visibility and reach online.

Shivam Tiwari · Answer

Great point! SEO is definitely evolving towards GAIO. I agree, the lack of discussion is surprising.  Maybe we can spark a conversation!

Gurkaran Singh · Answer

The future of SEO is definitely an intriguing topic! As technology evolves, so does optimization. Embracing Generative AI Optimization sounds like a smart move. Keeping a pulse on these changes and adapting early is key in staying ahead of the game. Exciting times ahead! 🔮 #AdaptOrVanish

Fei C. · Answer

Well AI really helps opimizing your content in SEO, but the detailed deployment is very trick as you have to use your keywords in a right place, or cobime your keywords with your topic. If just dump all these works into AI, you need to train the model, really daunting

Ignas Vaitukaitis · Answer

Interesting topic. It's similar to SEO in the early 2000s. Isn't it true that when I prompt ChatGPT or Gemini, asking for something like "give me the best pizza place in London in 2024," they essentially extract information from the first few pages that appear either on Bing or Google? This process still involves SEO, but it will be nice to see how everything will shift in the next 5 years

seogrot · Answer

I think traditional SEO isn’t going away anytime soon; however, it’s clear that the landscape is evolving quickly. Ignoring SEO trends could leave businesses scrambling to catch up. Creating content that answers specific, nuanced queries (the kind LLMs thrive on) might be key to staying visible. Currently, my focus is on creating a strong knowledge base for my niche - things like FAQs and detailed guides that could potentially feed into these models. I’m also keeping a close eye on how platforms like Bing and Google are integrating generative AI into their search experiences.

SEO might not be relevant in the future. How do you prepare?

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