How are you monitoring your content and brand in AI/LLM?

Hi, I'm curious about what tools you are using and whether you have a strategy for monitoring your brands, products, and content in AI/LLM. Based on the recent prominence of LLMs and the fact that search (also in Google) will change in the future as ChatGPT and other LLMs are gaining importance for search, I would like to hear what you do to make sure your product and brands are also ranking in LLMs? I'm not finding a lot of discussions out there and I wonder because I strongly believe that Google will reduce its monopoly and search will be distributed between many LLM providers. What are your thoughts?