Subscribe
Sign in
Start new thread
All
General
p/general
Share and discuss tech, products, business, startups, or product recommendations
김민석

Need Advice: Should I Continue Based on My Fake Door Test Results?

7
•
I conducted a Fake Door Test to gauge user purchase intent before building an MVP. Here are the test results: Landing page visitors: 470 Users who took purchase action: 3 Users who signed up for the waitlist: 2 Given these metrics, should I continue pursuing this idea? The conversion rate is lower than I expected, so I'm unsure whether to stop or move forward, considering that at least three users showed purchase intent. Can you help me decide the next step?

Add a comment

Replies
Best
Rajiv Ayyangar
There's little signal in the numbers at this stage. You've gotta actually talk to those 2 users - get on a video call with them and ask them a bunch of questions. Whether you pivot, double-down, or drop the idea depends on your conviction and what you learn from these users! What's the product? How did you get users to your landing page? What did they say in your waitlist survey - anything interesting?
steve beyatte
That conversion rate is low but it might be worth iterating on ad copy and landing page structure before giving up. Also- if your ad source is social (Meta/TikTok/etc) then best practice would be to benchmark with a lead magnet, not a purchase action. (That assumes the product is B2B software and not B2C). What did you spend for 470 visitors? What source?
Tania Bell / Product Delights
so many potential reasons why these metrics at 1% conversion aren't brilliant: - where did you promote your launch? - how long did you run your promo for? - did you warm up your audience pre-launch? - who singed up? devs? potential users? - where did you get the idea for the product from? ie - your personal experience? - a shower thought? - something you've seen ppl say is a problem? one thing for certain - the metrics aren't great. whatever you decided to do, the main point here is this: => learn from this experience.
Vishal

Hey, thanks for sharing! 3 purchases out of 470 is low, but before abandoning the idea, dig into why. Were you targeting the right audience? Was your landing page messaging clear and compelling? Was the offer realistic? I'd recommend user interviews with non-converters to understand their expectations and why they didn't purchase – those insights will be invaluable, regardless of whether you continue or pivot, and you might also want to consider alternative marketing strategies.

Hassan Sajjad
Not great numbers, but not zero. Maybe try another validation method.
Eric Lens
If you're unsure, another round of testing might be worth it.
Brigid Stewart
Those numbers feel discouraging, but they don’t necessarily mean the idea is bad.