Is there a recipe to viral content ?
Kaushik Mukherjee
20 replies
Dear Marketeers
When you send content is there a pattern or kind of content, look / feel that you find works more than the other ?
Replies
Juliia @juliia_m
good question - I aks myself the same again and again. But I believe that is a mix of random, good image and viral music
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I’ve noticed that consistently posting high-quality content increases your chances of going viral. It’s not always one piece; sometimes, it’s the buildup over time
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@luther_westover Fair enough. Rome wasn’t built in a day :)
Content that surprises or offers something unexpected often goes viral. If you can catch people off guard in a good way, they’re more likely to share it
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@thomas_harp_er that’s a very insightful take ! Noting it down :)
I don't think there is one fixed recipe. You neeed to see what works for you & what your audience likes.
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@my3_murthy I understand. However is there an industry that likes a particular kind of content or a cohort of people… is there any recipe on that ?
The key is to make content that resonates with people and gets them talking.
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@da_vid_grunwald any particular form of content? Short form versus videos etc ?
there isn’t a strict recipe, but crafting content that’s both high-quality and highly shareable increases your chances of going viral.
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@dinda_nancy how does one define high quality ?
In my opinion I have seen there’s no one-size-fits-all recipe, but engaging content that’s timely and relatable tends to go viral.
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@s_ana_khan fair enough
I think people want to reshare content that makes them look cool or smart in the eyes of their network, funny content they can relate to, and content that gets them deeply impressed
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@natalia_toth looking cool, social boasting - that’s interesting
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I realised that more likely to succeed have humorous and absurd things :D
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@busmark_w_nika yeah who doesn’t like some healthy unexpected humour :)
Yes and no. People love provocative content, but nothing is for certain.