Is there a recipe to viral content ?
Kaushik Mukherjee
20 replies
Dear Marketeers
When you send content is there a pattern or kind of content, look / feel that you find works more than the other ?
Replies
Thomas Harper@thomas_harp_er
Content that surprises or offers something unexpected often goes viral. If you can catch people off guard in a good way, they’re more likely to share it
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I’ve noticed that consistently posting high-quality content increases your chances of going viral. It’s not always one piece; sometimes, it’s the buildup over time
I don't think there is one fixed recipe. You neeed to see what works for you & what your audience likes.
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@my3_murthy I understand. However is there an industry that likes a particular kind of content or a cohort of people… is there any recipe on that ?
The key is to make content that resonates with people and gets them talking.
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@da_vid_grunwald any particular form of content? Short form versus videos etc ?
there isn’t a strict recipe, but crafting content that’s both high-quality and highly shareable increases your chances of going viral.
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@dinda_nancy how does one define high quality ?
In my opinion I have seen there’s no one-size-fits-all recipe, but engaging content that’s timely and relatable tends to go viral.
I think people want to reshare content that makes them look cool or smart in the eyes of their network, funny content they can relate to, and content that gets them deeply impressed
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I realised that more likely to succeed have humorous and absurd things :D
Yes and no. People love provocative content, but nothing is for certain.