Is Product Hunt a great place to launch for DevTools?

Question

We've just launched Rig.dev (not on Product Hunt, but on Github and with a website) and are looking for more beta users.

It's an open-source application platform for Kubernetes, and I'm a bit in doubt whether it would be the right use of energy to prepare for a launch on Product Hunt. Any thoughts and/or experiences about the ROI of spending time doing a launch with a "heavier" DevTool?

btw, the team and I would love any support in here: https://github.com/rigdev/rig

Gus Oliveira · Accepted Answer

I think launching on Product Hunt can certainly be a valuable strategy, but it may vary depending on the nature of your product.

In terms of ROI, I think Product Hunt can provide valuable exposure to a tech-savvy audience and potentially attract beta users who are passionate about exploring new tools. However, it's important to consider whether the effort required to prepare for a launch is aligned with your overall marketing strategy and resources.

flo merian · Answer

@thor_christensen hey Thor 👋 I had the opportunity to contribute to multiple launches for dev-first and open-source products and, Product Hunt definitely is a great place to launch. > Any thoughts and/or experiences about the ROI of spending time doing a launch with a "heavier" DevTool? like every marketing-related question, it depends. what's your #1 objective? GitHub stars? new signups? revenue? some dev-first products really nailed it. take GitGuardian (#5 Product of the Day), Langfuse and Qovery (#1 Products of the Day). from my previous experiences, Product Hunt really helps raise awareness and enables early traction (reached 1,000 GH stars, hit 2.5K DUV). hope it helps! oh and when ready, make sure to follow this discussion:

what's the one thing makers need to keep in mind before launching a devtool on Product Hunt?

keep us posted 🙂

Manfred Tijerino · Answer

I think is the best place to launch any product related to tech! Go ahead and launch it.

Tanjir Rahman · Answer

Sounds really interesting

Clemens Rawert · Answer

@fmerian thanks for mentioning us, Flo. PH was definitely worth it for us and drove a great amount of traffic. Happy to chat with dev tool founders who are considering it.

Thor Christensen · Answer

@fmerian thanks a lot for always being active in the community and providing value!

At this stage our #1 Objective for the launch will be new installations (people trying it out).

I'll dive deeper into the launch execution from GitGuardian, Langfuse and Qovery - thanks a lot! 🙏🏼

Speak soon

Niklas Refnov · Answer

Following this closely 👀

Mrinal Wahal · Answer

The website is amazing, Thor! I'll try using the tool.

flo merian · Answer

@clemo_sf out of curiosity -- how much traffic did you get from your launch on Product Hunt? would love to have your input in this Discussion. thanks!

Thor Christensen · Answer

@fmerian @clemo_sf Hey Clemens, I just connected with you on LinkedIn. Would love to have a chat!

Is Product Hunt a great place to launch for DevTools?

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