Is marketing done before or after the product launch?
Alex Kim
28 replies
Replies
Hamza Afzal Butt@hamza_afzal_butt
Zebracat AI
Launching soon!
Hi there! Marketing is done both before and after the product launch. Before the launch, you need to build awareness and excitement for your product. This can be done through a variety of channels, such as social media, email marketing, and public relations.
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Mojo rizz
@hamza_afzal_butt OK, thank you so much!
both before and after
Mojo rizz
@judydaviss_ Which one is more important
Hunted Space
Definitely both! It's super important!!
Mojo rizz
@sandradjajic Which one is more important?
The LinkedIn Inbound Playbook
You should start doing marketing as soon as possible. Marketing isn't about ads or actively promoting your product. You can write about your category.
For example, I have a big audience on LinkedIn (mostly marketers, cybersecurity, and founders). I don't have my own SaaS startup right now. But if I have, it will be 100% easier (if they're my target audience).
Mojo rizz
@olenabomko How to understand "marketing isn't about ads or actively promoting your product"? Can you be more specific? Thank you!
Zixflow
Typically, marketing occurs both before and after the product debut. Pre-launch marketing builds excitement and interest, but post-launch marketing maintains momentum and drives continued sales.
Skylead
Launching soon!
@prem_saini1 Nicely said!
Mojo rizz
@prem_saini1 Thank you! Your answer made me feel enlightened. Both are important.
CoClue
I judge it by whether the product is likely to change significantly. I think the marketing will change once we find the target after the release.
Mojo rizz
@fukcoclue Can you elaborate on it?
CoClue
@metasomai If we find a large target audience after releasing a product that is not what we expected, we may improve the product for them. In that case, I think our marketing will change.
Mojo rizz
@fukcoclue Understand!
You should start the marketing as soon as you decide the product you are planning to build.
Who Wants to Be a Unicorn (Unicorn Game)
Way before
Most definitely
Skylead
Launching soon!
You need both if you want to survive and make an impact
Robomotion RPA
Pre-launch marketing is about creating a buzz, and post-launch marketing is about keeping the buzz going ✨
@felicitias well said.
Be patient and persistent. It takes time to build a successful product launch.
myReach
For us it was meant to be before the launch of our app, myReach.
Launch day of myReach on PH wasn't meant to be today. But for some reason the launch went live today, so we've had to make the most of it with no build-up marketing for the launch.
Would love any support you can give us on our launch! Thanks
Before launch is also important.
Coinfeeds
Feedback from pre launch marketing can also feed into the product design itself, which itself will make post launch marketing better. So definitely worth giving both a shot.
Absolutely both! Get the word out before your launch, and create constant engagement with your audience after.
before, during and after
Depends what kind of products you are about to sell doing marketing from last 9 years & most of the sales comes through Youtube have you ever tried with that ?
AI HomeDesign
Lots of business owners just have some vague ideas about how they're gonna sell their product first. It's only after a few month from launching the product that they realize that the hard part is still ahead of them!!
Effective marketing strategy starts long before the product is launched and remains as an ongoing operation with constant supervision and continuous struggle for improvement.