Investors before product hunt launch?

I'm a tech guy and have built what I think is an awesome product. Its soft launched and currently being tested and trialed by a few people. My background is totally in the tech world and although I know SEO very well that is a long term strategy. So what do I do about the short to medium term? I'm wondering if finding investors / partners is the best way to go before launching on Product Hunt. Have you done this? What I really need is someone with marketing background (and money!) to boost the exposure of the product and really get it out there. I've created an affiliate programme for it but still i think my creative / tech skills are best used at creating products rather than marketing them. Any advice / experience / words of wisdom would be gratefully appreciated!