If a client says, ‘I want something unique,’ what would you suggest for their design?

Ask more clarifying questions. What do they mean by unique? What's their goal/objectives that they want to achieve with the design? Then go from there.

This is too vague. It feels like he doesn't exactly know what he wants. And not specified task leads to poor results.

Definitely ask more questions to dig into what they mean by 'unique'. Is it a unique visual style? Unique functionality? Uniquely tailored to their brand? Once you nail down their specific goals, you can suggest design directions that will help them stand out, like bold colors, unconventional layouts, interactive elements, or tightly integrating their brand voice. The key is understanding the 'why' behind their request.

When someone says they want something unique, I usually ask about their personal story or hobbies. Maybe incorporate elements that reflect their interests, like travel maps if they love exploring, or custom illustrations of pets. Adding unexpected textures or vintage finds also makes a design stand out in a special way.

I think we need to know our clients better. Like what's their preferences or their principles. It's bit tricky but we usually I would learn about them while we're discussing about the project.

Before I suggest, I would learn about their needs well.

A unique design should reflect my brand's individuality. I'd suggest I explore bold colors

I love the idea of creating something that stands out! Let's think about blending my brand's core message with innovative design elements to make it truly one-of-a-kind