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I went viral 30+ times on LinkedIn. Here's what you should know.
1. There are 2 types of virality:
- Viral posts that bring a lot of new followers + 0 customers.
- Viral posts that bring followers + customers.
If you want #2, your posts should be very relevant to your business.
2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now.
3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%.
4. You can grow your audience and be profitable without virality.
5. Virality is a byproduct of consistency and analyzing what works/ what doesn't.
6. No need to respond to all comments under viral posts.
7. The same post can go viral and get 10 likes.
8. I love viral posts because I can stop posting and rest :)
9. Most times, the next post (after your viral post) gets low engagement.
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Matheus Mello
Good to learn from you. After getting viral, how did you "convert" your audience or what was the purpose of getting viral?
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Thanks for sharing Olena, this is very informative. You are quite prolific on LinkedIn, it would be great to know a bit more about your content creation process and pipeline!
Based on how I see your LinkedIn feed, I had an impression that your posts went viral 100+ times. My post went viral only once, and I totally agree with most of the points you mentioned.
Thanks for sharing your experience on LinkedIn content. I agree with the 5th and 9th points. We can't get the same engagement on every post.
All good points Olena.
Id add in some strong commeting for additional conversations within the same posts works really well in the algo's eyes!
Thank you for the insights, really helpful. Especially liked the idea that you can't control virality. Lots of influencers tend to abuse viral things and later it turns out they don't know what to do after a trend is over.
as always amazing post and great info! hopefully my posts will become viral one day!
Wow! That is an ocean of knowledge. Thank you for sharing. I am currently struggling to get followers.
Good point, going viral most times doesn't equate to earnings.
A profitable business can be built with a very small audience, you just need to connect and talk to the right people.
That's fantastic !
Could you please share some of your strategies for collecting and analyzing user feedback effectively? What have been your most successful approaches so far? and how you've addressed them
I think viral post with new followers and customer is what we really want in order to grow, Thank you for this post
I've noticed that posts featuring various types of graphics tend to gain more impressions, likes, and comments compared to posts consisting solely of plain text and hashtags.
Haha, your point about loving viral posts because they let you take a break is so relatable! Sometimes, you need that breather after hitting it big.
