I'm having a hard time writing site content!

You can have a brainstorm session with the team and choose the ones that better represents your product. Or create A/B test with different content and see on the analytics which one works better

Try to indicate why it is needed and what it was made for, write a couple of options on a piece of paper and combine how it will look.

It's definitely a try-and-test process. As many writers will suggest, just start writing. Write line after line and ask for feedback. It's tough to get out of your own viewpoint and getting a second, fresh set of eyes to look can give you so much new perspective.

Take help from AI. Also go through different websites for inspiration.

Start off by just writing down every idea you have. It doesn't need to make sense, it's only the first draft meant to put all the thoughts in your head on the document. After that, you can read through everything and start editing so that it sounds just right. Don't be afraid to edit multiple times. You can even ask your coworkers for feedback. If you're still struggling, you can use an AI tool to give you a jumping off point. DON'T copy & paste the whole text it gives you. Instead, see if it can come up with some interesting ideas or expressions that you like and add your own twist to it. Really, it's not about being a good writer-but a good editor. :)

I try to think in the What, How, Why mindset and it helps. Write down the answers to these, and then you can use chatGpt to make your answers more marketing / ad like