How to nail your product's value proposition
Abdul-Samod Victor Adeshina
7 replies
When potential customers land on your website, hook them right from your headline and sub-headline by stating clearly the desired outcome your tool provides, who it is for and why they should care.
Example
Headline : Get your business documents ready in a few clicks (desired outcome tool provides)
Sub-headline : On Templafy, teams have access to stored templates and every other variable input - from logo to sign off, so they can create on-brand and compliant documents, presentation and emails on time, everytime. (what the tool is, who it is for, and why they should care?)
Replies
Jenny@jennyzhou
AiEditor
Headline : AiEditor, a next-generation rich text editor for AI.
Sub-headline: Out-of-the-box, Fully Framework Supported, Markdown Friendly.
Usually, developers tend to talk endlessly about their products, wanting to showcase every single detail to everyone.
However, having too many focal points often means having no real focus at all.
It's the highlights summarized from market research and user pain points (no more than three) that people will remember.
For instance, in the editor market, using AI features in editors like CKEditor, TinyMCE, and Tiptap requires purchasing their paid plugins and AI cloud services.
In such cases, applications developed based on them will face numerous limitations, such as the inability to deploy privately or use private large model API keys.
Addressing these issues with AiEditor is enough for some people because after all, isn't the purpose of a product to solve a certain set of pain points?
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and to nail your value prop, you need to do solid market research before and talk to as many target segment reps as possible
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First thing first, for earth-sake, don't use AI for your product copy, you know about your product better than AI.
AI is great and very useful for many kinds of stuff, but not for the product copy, at least if you don't want to end up with THE very low-quality and generic value proposition.
Address the problem and put your product as the solution.
Don't try to address everyone who can possibly become a customer, go with micro-niche and then expand gradually.
@ashrafkml right. interview your customers or survey them. get to know their challenges at length and how they experience those challenges. mirror those challenges back to them on your product page and show them how your product solves it.