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Aninda Basu

How satisfied are you with the AI initiatives adopted in your organization's marketing processes?

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When Gen AI started picking up steam, fellow marketers spoke about a complete transformation in how marketing processes would work. Yet, even now, many marketers I talk to have shared that the real AI penetration with their teams is limited to very basic AI use cases - mostly around basic content creation and correction. Are you happy with the AI penetration in your marketing teams? And, if yes, what does your AI tech stack look like?
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Siddharth Pereira
AI has definitely created a lot of buzz in marketing, but I agree that widespread, deep integration is still a work in progress for many teams. Basic content generation, grammar checks, and SEO optimisation seems to be the most common use cases so far. However, teams in a few org's ive been a part of, have gone beyond these basics are seeing real impact. This is because they've been focussing on using AI to solve problems that customers earlier took weeks to do. I believe satisfaction with AI in marketing depends on how strategically it's integrated. Teams that view AI as a partner in decision-making and creativity (rather than just a tool for automation) tend to be more satisfied. Curious to hear what others are using in their AI stacks!