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How often should I email?
The #1 question people ask me is “How often should I email?”
My short answer: Consistently, but intentionally.
If you’re launching a new product, ramp up.
If you’re in a quieter season, focus on building relationships with value based emails.
You don’t have to email every day just to say you did.
Make your emails worth opening.
Give people something to look forward to.
Mail with purpose.
And do it often.
Because you're either IN the noise or forgotten.
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Wiktor Wysocki
While working in sales and building email sequences we made shorter breaks between the first 2 or 3 emails and then longer breaks later. But about 2 or 3 days of a break between emails is a good starting point I suppose.
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I ask myself the same question… I’d be happy to see others responses.
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