Nowadays, times have changed. Personalization is more appealing than standardization, which is why many companies are creating Key Opinion Leaders (KOLs). Elon Musk's personal brand in the business world is a great success.
A founder's personal brand can definitely help drive a startup's success, especially in this age of personalization. Having a charismatic, well-known founder like Elon Musk generates a ton of media attention and consumer interest. It helps your company stand out in a crowded market. But ultimately the product still needs to deliver real value - a personal brand alone isn't enough in the long run. You need both style and substance to truly succeed.
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