How does a new product gain traction on producthunt?
Naoufal Moudan
4 replies
I will be launching my new product Palette Panda in the coming weeks, and i'm finding it very difficult to promote and and grow a following on ProductHunt. Do you have any suggestions to gain trtaction before launch?
Palette Panda: is a design and development subscription service for startups and NGO's
https://palettepanda.com/
Replies
Emma Lily Sanders@emmalilysanders
Definitely! Focus on optimizing your product page, building anticipation in relevant communities, and connecting with Product Hunt groups pre-launch. Aim to launch on a Tuesday/Wednesday/Thursday for maximum visibility, and engage heavily in the first 4 hours after launch - share on socials, DM your network, respond to comments ASAP. Shoot for a top 3 spot for the best results. Oh, and don't forget to thank your supporters afterwards! 🚀
Share
Hello @naoufal_moudan , I have some steps that might help you!
Is Your Product Ready for Product Hunt?
Top-performing categories:
→ AI → Web Design → No-Code → Productivity → Growth
Not in any of these categories? No problem — launching still drives traffic and provides a valuable backlink.
Pre-Campaign (1 Month Before)
→ Optimize your product page.
→ Join communities, build anticipation.
→ Connect with Product Hunt groups.
→ Plan your timeline and assemble a team with hunters.
Pre-Campaign (1 Week Before)
→ Choose your launch day:
High traffic: Tue/Wed/Thu (more views, higher competition).
Low traffic: Mon/Fri/weekends (less competitive, ideal for beginners).
→ Schedule your launch: Add title, tagline, visuals, and description.
Launch Day
The first 4 hours are critical!
→ Share on LinkedIn, Reddit, X, and WhatsApp.
→ Send direct messages (DMs) to your network with the link.
→ Engage with communities and ask for upvotes.
→ Respond instantly to comments.
Pro tip: Aim for the top 3 for maximum visibility.
After the Launch
→ Thank your supporters with a gratitude post.
@naoufal_moudan To crush it on Product Hunt, make your page as clear and engaging as possible: create a straightforward title, a slogan that highlights why your service is amazing, and include top-notch visuals or videos that explain it all. Showcase real testimonials and give credit to everyone involved in the project. For hunters, connect with active people on Slack, Reddit, or other Product Hunt communities. Have a chat, explain your product, and plan how they can support your launch. On the big day, rally your network to boost votes and comments. I believe this approach can help your product achieve a great ranking! I’m also planning the launch of my product, which helps companies identify churn risks and increase revenue. I’ve been doing a lot of research and plan to follow these tips too. I truly believe that by joining forces, we’re stronger—so feel free to reach out on your launch day, and I’ll be happy to support you! 🙌
@johannagoulart Thank you very much for your response.
Here is my situation; i tried a launch couple of months ago but ProductHunt didn't approve it because they said it's a design service not a 'Product'.
But i know it's not true because there are many similar service agencies in the platform, so i figured it's because i didn't do the launch properly.
I like how you broke down the steps. So my niche is in the Web Design / development agency. Can you explain to me the most important elements 'product page Optimization', and how to 'assemble a team with hunters' ?
Thank you!