How do you plan content for your brand in advance?

Question

Do you use specific tools or strategies to stay consistent?

Ethan Robert Kensington · Accepted Answer

I use Notion to plan my content calendar across all channels. It's a great tool for organizing ideas, setting deadlines, and collaborating with team members. Plus, you can easily view everything in a calendar format to get a high-level overview of your upcoming content. Highly recommend giving it a try!

Monalisa Sethi · Answer

Do you mean content calendar for one's business which contains content across all channels?

Raiane Rezende · Answer

If you’re talking about tools, I like to use Notion and Zoho. About content, talking to the public and finding out what they are interested in, mainly how to make their lives easier

Tanya Desai · Answer

Creating a content schedule definitely helps—I use Google Calendar to set up meetings and keep track of what I'm doing each day.

Ashit Vora · Answer

@monalisa_sethi how do you plan content for multiple channels in advance so you dont have to sit down every single day staring at a blank screen & looking for an inspiration.

I mean, is there a playbook that you follow.

Answer

For sure, I plan out content a month in advance using a content calendar spreadsheet. I map out the topics, titles, formats (blog, video, podcast ep, etc), target keywords, and key points to cover for each piece of content across my blog, newsletter, YouTube channel and social media. Batching similar content types together helps a ton with efficiency. Recently started playing with AI tools like Copy.ai and Jasper to generate content briefs and outlines to plug into my calendar, which has been a big time saver! Consistency is 🔑

Olivia Jane Mitchell · Answer

I usually plan content 1-2 months in advance using a content calendar template in Airtable. Helps me map out blog posts, social media, newsletters etc. across channels. Recently started using Copy.ai to generate some content ideas and outlines to speed things up. Always refine the AI-generated stuff before publishing though.

Answer

Planning content ahead helps keep things organized and consistent!

A monthly calendar for main topics works well, and tools like Draftly.so make it easier by helping you come up with ideas and schedule posts. It’s a big time-saver!

Answer

I use Notion to plan out my content calendar across all channels. It lets me see everything in one place and easily collaborate with my team. Plus, I can integrate it with AI tools like GPT-3 to help generate content ideas and first drafts. Highly recommend giving it a try!

Ashit Vora · Answer

@tanya_desai1 Is there a playbook that you follow so you don't have to stare at a blank screen to brainstorm ideas to write about.

Ashit Vora · Answer

@rai_rezende I meant to ask - how do you plan content for multiple channels in advance so you don't have to sit down every single day staring at a blank screen & looking for an inspiration.

Is there a playbook that you follow?

Raiane Rezende · Answer

@ashitvora so that falls under my second answer. I like to talk to my public and understand their interests, their pains. I make short interviews with just some questions around these themes and then I keep the questions and everyone’s answers on notion. Everyday I check it out to decide the next content, its pretty quick. Plus, I like to screenshot the public’s comments around social media when they are in doubt about something or when they have opinions that diverge too much about the same thing and then I also put everything on notion. Its a stash for quick - but very useful - content!

How do you plan content for your brand in advance?

Replies