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Ashit from Draftly.so
How do you keep track of Competitors without losing focus?
I'm working on Draftly (dot) so, a tool to help people and businesses grow on LinkedIn. Recently, I had an experience that made me think. I wan on a call with a potential customer, and during the call they asked how we compared to another tool. I had never heard of it. Turns out, this competitor launched a few months ago and was getting attention in the same space. I tried to learn about them on the spot while on the call, but it didn't go well. The customer didn't sign up, and I realized I need to do a better job of staying updated on new tools in my space. As a small team, it's hard to keep up. We're busy building and improving Draftly, so tracking every new competitor feels impossible. Just curious: - How do you find out about new competitors early? - Do you track their features and updates regularly? If yes, how? - Are there tools, platforms, communities that help you stay on top of things? Would love to hear how others manage this.
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Goksu Can Celik
Hi, that's a nice question! I think it's important to regularly look for new and existing competitors. For example, if your job is about business growth on LinkedIn. In that case, you can make a list of the other ones that do the same work with your company, and check their new features, followers, and comments regularly like biweekly, monthly, etc. Check the business category you are in on different review sites, blogs, or business sites to see whether there's any new competitor. Hope these are helpful!