How do you increase the engagement/following of your product's social media?
Rohan Mukherjee
16 replies
Other than generic advice like "be consistent", what are some useful tips that can help in scaling the audience of your social media pages?
Replies
Ogaga John@ogaga_john
Utilize paid advertising
Cross-promote across different platforms
Engage with your audience regularly
Share
@ogaga_john Regarding cross promotions - doesn't each platform have a different kind of content that works specifically? For instance, the audience on X (formerly Twitter) usually responds text content, whereas Instagram users respond to images/reels. Would you recommend creating separate content pipelines for separate social media platforms?
Launching soon!
Consistency's useless if no one cares. Spice it up - ask questions, post hot takes, make sharing your content a no-brainer. Get people talking!
@simonas_kauzonas That's the kind of discussion I was hoping to have.
How do I make sure the questions I ask, or the spicy content I make reaches the people I'm making it for? I've tried to post interactive content (specifically on X) in the past, but the posts don't reach a respectable audience, and therefore have no engagement. Is there a way to fix that? (I think buying the premium subscription would be a way?)
To increase engagement and following on social media for my product, I focus on:
– Sharing valuable and relevant content tailored to my audience's interests
– Engaging with followers through polls, Q&As, and comments
– Collaborating with influencers in my niche to reach new audiences
– Running contests or giveaways to encourage sharing and participation
– Utilizing hashtags strategically to improve discoverability
These strategies have helped me build a more engaged community.
First of all know your audience, their interests
@vivienne_michaels Let's say I'm building a social media platform for a brand. Do I talk about topics that aren't related to the brand - but are still related to the target audience - using the brand's social media?
Showcase your content properly. Use a variety of formats (e.g., images, videos, articles).
@rebecca_kim1 Do you cross post the same content across different platforms, or do you tailor content specifically for each platform? As far as I can tell, X (formerly Twitter) relies heavily on text based content and articles, and Instagram relies on more visually appealing and catchy content.
Be always in the "circle" so that people will aware your product and getting nosy about it
@roerohan Just always make ads or do "marketing" regularly like everyday, emphasize about the benefits of your product, so that people will aware of your product..
Imagine about the marketing funnel, from "aware", some of them will " engage", and then "convert" to the community or to your product