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  • How do you increase the engagement/following of your product's social media?

    Rohan Mukherjee
    16 replies
    Other than generic advice like "be consistent", what are some useful tips that can help in scaling the audience of your social media pages?

    Replies

    Ogaga John
    Launching soon!
    Utilize paid advertising Cross-promote across different platforms Engage with your audience regularly
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    Ogaga John
    Launching soon!
    @roerohan To really get the best result, you have to speak to each platform audience the way they like to be spoken to
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    Rohan Mukherjee
    @ogaga_john Regarding cross promotions - doesn't each platform have a different kind of content that works specifically? For instance, the audience on X (formerly Twitter) usually responds text content, whereas Instagram users respond to images/reels. Would you recommend creating separate content pipelines for separate social media platforms?
    SimonπŸ‹
    Consistency's useless if no one cares. Spice it up - ask questions, post hot takes, make sharing your content a no-brainer. Get people talking!
    Rohan Mukherjee
    @simonas_kauzonas That's the kind of discussion I was hoping to have. How do I make sure the questions I ask, or the spicy content I make reaches the people I'm making it for? I've tried to post interactive content (specifically on X) in the past, but the posts don't reach a respectable audience, and therefore have no engagement. Is there a way to fix that? (I think buying the premium subscription would be a way?)
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    Scar Qin
    To increase engagement and following on social media for my product, I focus on: – Sharing valuable and relevant content tailored to my audience's interests – Engaging with followers through polls, Q&As, and comments – Collaborating with influencers in my niche to reach new audiences – Running contests or giveaways to encourage sharing and participation – Utilizing hashtags strategically to improve discoverability These strategies have helped me build a more engaged community.
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    M Anees
    Use relevent hashtags. Hashtags will help you to reach wider audience
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    Juliia
    comment, engage with audience, reply to them share their posts etc
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    Rohan Mukherjee
    @juliia_m what if there aren't many relevant posts that I could share?
    Juliia
    @roerohan try to create some
    Jacob Ooton
    Be consistance, post regularly and maintain a consistent brand voice.
    Rohan Mukherjee
    @jacob_ooton thanks for the suggestions!
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    Vivienne Michaels
    First of all know your audience, their interests
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    Rohan Mukherjee
    @vivienne_michaels Let's say I'm building a social media platform for a brand. Do I talk about topics that aren't related to the brand - but are still related to the target audience - using the brand's social media?
    rebecca kim
    Showcase your content properly. Use a variety of formats (e.g., images, videos, articles).
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    Rohan Mukherjee
    @rebecca_kim1 Do you cross post the same content across different platforms, or do you tailor content specifically for each platform? As far as I can tell, X (formerly Twitter) relies heavily on text based content and articles, and Instagram relies on more visually appealing and catchy content.