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How do you effectively describe your product to your clients?
So in my opinion, everyone should have a good checklist every time they go and provide demos/pitching to their clients right?
Here is mine:
- Know your priority - A clear set of goals and pathways.
- Do your homework - know exactly WHY and HOW you can be of help.
- Have a core value - every time problems occur just act according to this single core value.
You can visit my full article here (with study case): shorturl.at/ANST4
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Replies
@ed_forson Great, building a workflow do need serious research and best to have judgement from the local expertise. Otherwise, I would be very hard for you to navigate around your product in a flow that your customer can understand easily.
I like the framework of describing who you customer is and how you help them achieve their goal. It makes it really easy for clients to slot themselves into that description.
@product_at_producthunt Exactly! Most of the time my strategy or any relevant content just focus on that single element only but again need proper research to initiate or intrigue the right trigger point!
I find that the best thing to do is to listen
Find out what’s important to the client then know what to lead with - features, benefits or even mission
@kayovin1 Love this. Most of the time, I figure that if i just shut the hell up others will have plenty to say. And 99% of the time is very useful information.
My main focus point when presenting RECRD to clients is highlighting the key features of the App, what makes it different, and how it helps others
@anoirhoumou It should be more than that in my experiences. You need to apply a Story to it (E.g: solution)
I usually find there isn't a set description you can employ that's the best
I usually start out with a short description of what it does and wait for questions once they ask.
When it comes to describing our product to clients, we like to keep it simple and straight to the point. We start by highlighting the biggest pain points our product solves for them, and then dive into the specific features and benefits that set us apart from the competition.
But we don't just stop there - we also like to show them the numbers. Whether it's increased productivity, higher sales, or improved customer satisfaction, we make sure to back up our claims with real-life data and case studies from happy customers.
At the end of the day, it's all about showing them how our product can help them achieve their goals and make their lives easier. And we do it in a informal way so they feel comfortable with us and the product.
Hope this helps!
@moon10 Truth, this will help if you are targeting the right product-market fit. Otherwise, I still think that we should be prospecting further instead jumping straight to the point.
Just like how I come to a bakery for a donut but got addicted by the chocolate cake.
Effectively describing a product to clients involves highlighting its key features and benefits, using clear and concise language, and tailoring the message to the specific needs and interests of the client. It's important to be honest and transparent about the product's capabilities and limitations, and to demonstrate how it can solve their specific problems. Providing clear and detailed examples, testimonials, and case studies can also be very effective in communicating the value of a product to potential clients.
@vishal_patel15 Great tip mate, but again I don't really think that going for features right away should be a good idea.
As good intention as you may want it to be, what's matter is your customer can relate to your product or not. (And this most of the time need to be worked case by case)
So, to have best, try to gather information first and consider your approach thoroughly. Like us for example, our product is serving in a very complicated and hard to explain category (SEO) and most of our potential clients are founders. CMO with different focus so they may jump into the meeting without any proper ideas why they should take on SEO let alone hearing all about the complicated features of the app.
Yes, having a checklist or a set of guidelines can be extremely helpful when preparing for demos or pitching to clients. Your checklist covers some important points that can contribute to a successful presentation. Let's go through each item:
Know your priority: Having a clear set of goals and pathways. It helps you stay focused and ensures your presentation meets your objectives. Understanding your priorities allows you to tailor your pitch to address your client's specific needs and interests.
Do your homework: Researching and understanding your client's needs, pain points, and business context is essential. This knowledge enables you to showcase how your product or service can address their specific challenges effectively. It also helps establish credibility and shows your commitment to providing tailored solutions.
Have a core value: Having a guiding principle or core value is a valuable approach. It provides consistency and clarity in decision-making, even when faced with challenges or unexpected situations during your pitch. This core value can help you maintain integrity, transparency, or any other fundamental aspect you believe represents your company or p
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