How do social media algorithms affect marketing campaigns?

Dramatically

Social media algorithms significantly influence marketing campaigns by determining content visibility and engagement based on user interactions and preferences. Marketers must adapt their strategies to create personalized, engaging content and often rely more on paid advertising to maintain reach amidst algorithm changes

I've had to adjust campaigns to match trends like short videos since algorithm seem to love them. It's been interesting to see how this shift improves reach.

Algorithm are unpredictable, and I've seen how they can either boost or bury a campaign based on engagement.

It's been clear to me that algorithms prioritize content that gets quick reactions.

Algorithm can be tricky to navigate. I've spent a lot of time analyzing data and trying out different posting schedules and formats to figure out what works. It's a constant learning process.