How did you grow/find your first group of users to a MVP product you just launched?
Jenny Kim
28 replies
I'm a junior product marketer looking for advice. My team and I just launched a service called RoundUp, which is a free Chrome extension made for HR professionals. It's like a memopad that pops open inside Google Meet, where they can fill out candidate reviews once the interview is over - and it automatically links to a Dashboard, where HR folks can see everything in one place.
It's got very basic features (so a MVP) and of course there are many things we need to get to.
I'm new to doing product marketing and would love some advice from those who's gone through this phase of trying to grow the userbase from a grassroots perspective.
What was the best way to get users on your site/product/service at the beginning? Were people willing to give you feedback and advice? (How did you find them?)
Would love to hear your stories/kind advice!
Replies
Raymond Sam@raymond_sam
30characters
Hey Jenny!
I'm maybe two months ahead of you, launched my MVP late Feb and got a good first batch of users.
We're actually looking at similar target users, I'm going after People and Culture folks, so kind of HR.
I got my first users off of an organic Linkedin post announcing what I was building. I think reaching out to your target profile manually and asking for feedback (read the mom test). Now they're requesting features and giving feedback unprompted!
Linkedin is likely where HR pros are going to hang out, I haven't found a better large channel yet. But reaching out manually and leveraging your network I think is the best way to do this in a unscaled/cheap way.
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@raymond_sam Amazing, thanks for this Raymond!
Helpdesk by LabiDesk
ProductHunt, Betalist, LTD, Blog Articles - all these and more gives you quite a good stream of beta users and potential customers!
Warmup Inbox
For HR those communities could be nice to leverage:
https://www.facebook.com/groups/...
https://www.facebook.com/groups/...
Otherwise I would strongly advise to run some outreach on linkedin. Phantombuster can help you do the outreach at scale: https://fabian-maume.medium.com/...
Sounds like an awesome idea, Jenny.
I worked on a product for HR teams. My go-to was LinkedIn, whereby I asked people to recommend HR professionals who were prolific in trying new products out. In each case, I asked for their advice - not feedback. I also asked them to take part in helping me create lead magnets, it helped boost their reputation and for me, validate what language they'd use to try and solve a problem :)
One thing I did learn though was that you don't need to listen to *everyone's* advice :)
Hey! We launched our MVP in January. We had one large customer with a few hundred users who we'd interviewed and they agreed to let us pilot their product with them. This let us learn more and improve our product to a point where we could start selling it to other people. Hope this helps! Sometimes it helps to find that one person who's ready to take a chance on you and expand from there
Postpace
We launched our MVP 6 month ago and here is what we have done so far:
- Community launch on PH, BetaList, Reddit and 20+ sites. One launch every other weekdays.
- Lifetime deal launch with an affiliate partner.
- Content marketing on Linkedin, Twitter, Indiehackers and Facebook groups.
These costs us $0 in marketing cost but have generated 45k unique visitors, 4k signups, 1333 customers, $146k revenue and few media mentions.
The trick is launching over and over every day and build a good web presence.
Postpace
@muntasir_rashid Persistence pays off. Super excited to hear about this useful and yet practical way to reach your initial customers.
@muntasir_rashid This! really helpful.
@muntasir_rashid I love what you guys have done at PostPace and congrats on your growth trajectory.
I have written about getting the first 100/1000 customers and how to go about it ! This is my opinion based on experience working with early stage setups: https://startupanalytics.in/how-...
FromNotion
This is a good question, Jenny. 👍🙂
We're making a SaaS that allows building websites on Notion. And we've found our first group of users to an MVP on Twitter, Facebook, and Product Hunt.
@shashcoffe Nice, thanks for sharing Alexey
FromNotion
@jenny_at_wanted My pleasure. Thx for you good question, Jenny (=
Tella
I wrote this last year - this could be helpful: https://medium.com/antlerglobal/...
@paul_henri_boudet hey paul, this was a nice read. Thank you :)
@paul_henri_boudet Thanks Paul! This was super helpful :) Best of luck
@paul_henri_boudet love this - cheers!
Company 360
In my case most of the traffic came from specific (my app, Company 360 is for investment research) groups on Facebook and direct searches on AppStore. My conclusion is that most people already know what they are looking for (product) and making your product easily searchable is key. Direct AppStore searches are responsible for 70% of my customers.
@john_mirochnik Thanks John, good insight.
2 very very simple hacks I used to make this happen :
1. I created a webpage where I jotted down the entire journey of how we found our idea and created a product. I circulated that page in 3 languages ( English and 2 native so that everyone can read it) within my best buds, family and IG followers. Network effect happened and everyone started congratulated me and I uploaded stories of the same. This helped us generate initial users.
2. I visited groups/communities of developers and designers on Wylo, Discord, Telegram for getting their reviews without being too spammy about it. They not only gave me constructive feedbacks but also helped me reach out to more of such similar groups. Yes, by doing that I ended up getting useful suggestions and free visits.
Let me know if this helps in any way! Cheers mate!
Hi Jenny, there is unfortunately no silver bullet, I'm now in my 9th venture and everyone is different, the best way to win long term users and even evangelists is to earn them, so identify HR people, take the time to interract with them and bring the discussion toward the pain point you are solving, offer a demo, don't abuse automation and growthhacking techniques on things that didn't work when done manually :)
@raoufremidan Thanks Raouf. Good to hear from someone who's gone through the experience multiple times :)
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