A product becomes great when there is a great story
You can take any successful product, I will like to give an example of steve jobs here
Storyline - 1000 songs in your pocket - THE IPOD
This was the above storyline which revolutionized the market that is the reason we know APPLE
It is said that don't sell features always sell emotions
If you can create a great story line your brand image will be enhanced and people will remember it. There are thousands of examples you can read online
In simple words yes storytelling can be very effective in enhancing a brand image
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