How are you conducting your research?

Question

I’m curious about the tools and processes everyone’s using for different types of research:

- Market research
- Competitive research
- Finding similar companies
- Lead/ICP research
- General desk research

What’s in your research toolkit?

Any specific tools or approaches you swear by? (google, perplexity, g2 etc)

Would love to hear what’s working for you and why!

Simon🍋 · Accepted Answer

Start with user interviews, validate with data, iterate based on feedback - classic lean startup methodology.

Answer

Yeah, that's the classic approach - user interviews to understand needs, collect data to validate assumptions, and iterate on the product based on real user feedback. It's the lean startup playbook. I'd also recommend looking at analytics early to understand user behavior in the product. And don't forget the power of qualitative surveys to dig deeper into the 'why' behind the data!

How are you conducting your research?

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