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  2. Have you tried account based outbound? What challenges...

Have you tried account based outbound? What challenges you face?

Sanat Mohanty
2 replies
Hey friends, If you are working with a SaaS company that sells to mid-market & enterprises, then have you tried doing account based outbound ? By account based outbound I mean - - Creating account personalized email & Linkedin sequences, and - Creating account contextualized sales assets like Product One Pagers, Factsheets etc. If you've tried doing it, then: 1) what's your methodology ? 2) what challenges do you usually face ?

Replies

Gurkaran Singh
As someone deeply involved in tech, I've tinkered with various methodologies for account-based outbound. The key challenges I've faced usually revolve around personalization at scale and ensuring the right contextualized assets reach the right accounts. It's a delicate dance between data science and human touch!
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Sanat Mohanty
Launchboard
@thestarkster do you also run targeted ad campaigns to a company list as an air cover (especially those that you are reaching out) ?
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