Do you think brands should take SEO into consideration when they are naming their brand?

Yes and no. Think about ChatGPT. Such a horrible name, but because the product is so good, nobody cares :)

Should brands take SEO into consideration while naming their brand? Absolutely! But it’s important to not get so carried away that you’re compromising on the personality of your brand. Your brand name is what creates the first impression of your product in the minds of your audience and you want to make sure you select a name that invokes the right emotions. Settling for a name that’s an exact match of the search query might help with SEO, but you need to keep the trade off in mind. My advice would be to find a mix of the two. Pick a brand name that is a combination of an actual keyword and an abstract / brandable term. For example: Grammarly, Mailchimp, Fitbit, Quickbooks

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Its great if the brand name includes relevant keywords. This will help your brand to rank higher in search engine results pages.

Absolutely! Taking SEO into consideration when naming a brand can be incredibly valuable. It helps in creating a brand name that is not only memorable but also optimized for search engines, making it easier for potential customers to discover and connect with the brand. 🌟🔍

Absolutely. I would also suggest brainstorming names that give an idea of what your business offers. So if we're talking about a cafe, I'd suggest something like [Unique Name] Tea & Coffee. It's not mandatory and, to be fair, it might be quite hard to come up with something descriptive, but it can really help search engines.

That would definitely be a huge plus! There was a very popular example going around on LinkedIn couple of weeks ago. A restaurant was named Thai Food Near Me and the rest is a huge success story

Definitely yes. When I worked with redBus we saw how bookbusticketonline.com was always higher for obvious reasons.

This is the next gen of all the A1 phone book companies 🤣🤣

considering SEO during brand naming can significantly enhance online visibility and discoverability, providing a strategic advantage in our increasingly digital marketplace.

It cuts both ways, though. Recently I wanted to download the stock android SMS app. It's called "Messages" . . . huge pain to find the right one

In a general sense, yes. However there are companies and brands that, I am sure didn't really care about SEO during its inception, and have conquered the search game. For instance Gojek or when it comes to coffee; Gloria Jeans.

Another aspect to this I've seen is how you also don't want to pick a brand name that already have high competition for that name. You will lose a lot of traffic on persons searching for your brand name just because other brands are showing up instead..

Yes. The subheading on joyforms website is "typeform alternative". Everytime you search for typeform, they popped up.

The SEO content expert from my company said that it helps when it does

I’d say it depends how important the SEO go-to-market channel is for your business. If you’re leading without outreach, ads, affiliates etc. then deciding your company name based on SEO might be counterproductive

It all depends on your short run goals, good SEO will be built with the success of your business. That could be a good alternative for quick SEO.