Do you think AI-powered social media audience analysis is the future of marketing?
The use of sentiment analysis on social media audiences has become increasingly popular recently as businesses strive to gain an edge in the competitive digital landscape.
Sentiment analysis, also known as opinion mining, is a form of artificial intelligence (AI) that uses natural language processing and machine learning algorithms to analyze the emotions conveyed through text or audio data.
By studying the sentiment of a social media audience, companies can understand how their cusold-fashionedbout their product or service, which can, in turn, help them craft more effective marketing strategies.
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