Do you offer self-signup? Yes or No?

Santeri Toivanen
2 replies
We're considering offering self-signup for our B2B tool for marketers, Focal.inc. If you've decided to open up your tool without onboarding, what questions did you consider before 'opening the gates'?

Replies

Tanay from Stacks
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Yes, but it is usually difficult for B2B unless you have good marketing through influencers or content marketing and SEO. The most important is how your users find you. With B2B people tend to go with more mature products unless clear differentiation is what they are after.
Beverly Martin
we carefully considered the level of complexity of the tool's user interface, the potential risks of unauthorized access to sensitive data, the need for clear and concise documentation to aid users in navigating the tool effectively, and the implementation of robust security measures to protect user information.