Customer reviews and testimonials improve the trust of the customers. They also help to improve sales and brand equity of the company.

Customers´ satisfaction and trust What are your thoughts on the importance of customers´ reviews and testimonials in regards to satisfaction, trust, and growth? Sharing case studies, written testimonials are great. But what really works is video testimonials. We experienced better onboarding and an increase in our users to such testimonials. So they totally work

Sharing testimonials is always a good idea, it creates an emotional connection to your brand and increases confidence.

Customer reviews are away by which you can get to know if your website visitors and customers are happy with your service or not. I recommend you use managed live chat services for your website to provide your customers the best experience when they land on your site. Chat Metrics (https://chatmetrics.com/) offers managed live chat where agents are available 24/7 to interact with your customers and understand their requirements.

We do use references from customers on our website, so absolutely!

Yes. Definitively. Happy users bring in more users. :)