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Joel Sitanggang

Calling all Marketing Thinkers 🧠 What do your predict will be the new big thing in 2025 Marketing?

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Personally, I think a large shift into more influencer marketing would the move as we see social media platforms becoming more auspicious places for content creators as careers. But what other things do you guys predict will get big in 2025? 🤔

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Rahul Parmar
In 2025, I predict AI-driven hyper-personalized marketing will dominate, delivering real-time, targeted experiences for each customer.
Feliciana
I think AI is gonna help brands make content that’s super personal. So instead of getting random ads, you’ll see stuff made just for you, like custom recommendations or even chatbots that actually feel like talking to a person.
Nika
I have read somewhere that people concentrate on the distribution so yes: influencers, ambassadors, building trust. I wrote about that the article on my Substack: https://businessandmarketing.sub... But TL;DR: there will be more closed communities for people (not bots) and more shifting in social media app purchases. TikTok may be banned in the US and other countries â€“ so social media will take preventive measures.
I agree that influencer marketing will continue to grow, especially with the rise of micro-influencers and niche communities. However, I also see a big potential for AI-powered marketing tools to revolutionize the industry.