Build authority for your business
Vertika Nigam
17 replies
People love to associate themselves with something that seems to be doing good.
People go after people who have a strong point of view.
People buy from companies that have authority.
To build authority for your business, you need 3 things -
1. good product
2. great positioning for the product
3. grand experience for your customers
Out of the 3, which one are you most confident about?
You can't say "product". That's the game 😅
Replies
Jake Tital@jaketital
it all starts with the first point given. The rest follow suit
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Vozo AI
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I believe we have a great positioning for the product.
Problem: How can I establish myself as an authority in my industry and stand out among competitors?
Contentify can help by automating the creation and publication of high-quality, relevant content across various platforms, helping you showcase your expertise and build authority in your industry.
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I must say, our positioning for the product is as solid as a rock in a lava lamp - constantly shifting, but always captivating!
This would be a good poll! 1 but I'd say great product.
@vertikanigam My bad! I would say building a community around the product and positioning yourself as an expert. I'm starting a YouTube channel in conjunction with the platform we are launching.
@vertikanigam I don't have any content yet, but thanks in advance for subscribing! https://www.youtube.com/@UNetwrk
@vertikanigam Thanks so much!
I'd say we've got a really good approach to solving the pain we're addressing. Also, early customers have really liked our "platform" - phew, close one, haha.
What about yours Vertika?
@vertikanigam good luck, do share if you have a coming soon page
@vertikanigam Just followed it. Cool product, good luck. If you'd like to stay updated of ours, here's the page - https://www.producthunt.com/prod...
I'd say 3!
True that @vertikanigam, building authority is the cornerstone of successful business endeavors.
While a good product, positioning, and customer experience are undoubtedly crucial, the true art lies in mastering positioning. It’s not just about claiming a space in the market; it’s about defining it with such clarity and conviction that your audience sees no other option but to align with your brand. Positioning isn’t just about where you are; it’s about where you stand in relation to your competitors—setting the stage for your authority to shine through effortlessly. In the game of business, perception is reality, and positioning is the lens through which your authority is magnified.
It's complicated. I think curiosity, bravery, high-level activity, multitasking, and the ability to pivot quickly and frequently are essential.
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