Build authority for your business
Vertika Nigam
26 replies
People love to associate themselves with something that seems to be doing good.
People go after people who have a strong point of view.
People buy from companies that have authority.
To build authority for your business, you need 3 things -
1. good product
2. great positioning for the product
3. grand experience for your customers
Out of the 3, which one are you most confident about?
You can't say "product". That's the game š
Replies
Jake Tital@jaketital
it all starts with the first point given. The rest follow suit
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Vozo AI
Launching soon!
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I believe we have a great positioning for the product.
Problem: How can I establish myself as an authority in my industry and stand out among competitors?
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Launching soon!
I must say, our positioning for the product is as solid as a rock in a lava lamp - constantly shifting, but always captivating!
This would be a good poll! 1 but I'd say great product.
Launching soon!
@dan_o_malley You broke the rule of the game by saying "product", but okay I'll accept great product :)
Now, do you think having a great product will be enough for business even if you don't crack the rest two?
@vertikanigam My bad! I would say building a community around the product and positioning yourself as an expert. I'm starting a YouTube channel in conjunction with the platform we are launching.
Launching soon!
@dan_o_malley That's a great move! Do share your YT channel link so I can subscribe.
Community building is always an intelligent step forward.
@vertikanigam I don't have any content yet, but thanks in advance for subscribing! https://www.youtube.com/@UNetwrk
I'd say we've got a really good approach to solving the pain we're addressing. Also, early customers have really liked our "platform" - phew, close one, haha.
What about yours Vertika?
Launching soon!
@kshitij11 I do. Here it is - https://www.producthunt.com/prod...
@vertikanigam Just followed it. Cool product, good luck. If you'd like to stay updated of ours, here's the page - https://www.producthunt.com/prod...
I'd say 3!
Launching soon!
True that @vertikanigam, building authority is the cornerstone of successful business endeavors.
While a good product, positioning, and customer experience are undoubtedly crucial, the true art lies in mastering positioning. Itās not just about claiming a space in the market; itās about defining it with such clarity and conviction that your audience sees no other option but to align with your brand. Positioning isnāt just about where you are; itās about where you stand in relation to your competitorsāsetting the stage for your authority to shine through effortlessly. In the game of business, perception is reality, and positioning is the lens through which your authority is magnified.
It's complicated. I think curiosity, bravery, high-level activity, multitasking, and the ability to pivot quickly and frequently are essential.
Launching soon!
@r_johnson_clich Right! I think the ability to pivot quickly and frequently is another very important thing to keep the business growing and evolving at all moments.
Some large enterprise companies have done it a lot, and it has worked in their favor.
All the best for your launch!
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