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Rayan Zeggari

Best book about marketing?

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Here are a few books of mine that helped learn about the space (alongside real-life experiments): - 100M$ Offers by Alex Hormozi - Trilogy "Secrets" book by Russell Brunson - Hooked: How to build habit-forming products by Nir Eyal - Scientific Advertising (a classic) by Claude Hopkins - Hacking growth by Sean Ellis What should I add to that list?

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Roland Marlow
In the middle of reading The Copywriter's Handbook by Robert Bly and it's awesome.
Rayan Zeggari
@rmarlow Thanks Roland for sharing !!
Consider adding "Influence: The Psychology of Persuasion" by Robert Cialdini to your list, Rayan; it's a seminal work on understanding what drives people to say "yes," which is invaluable in marketing. "This Is Marketing" by Seth Godin is also a must-read for its modern and ethical approach to marketing in today's world.
Rayan Zeggari
@xyz_333 Thanks William ! I'll definitely check it out
Cashvertising online by Drew Whitman
@rayan_zeggari amazing right? My mentor suggested it
Rayan Zeggari
@slimmy82 Thanks Slim ! Just started it and it's gold so far