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Ludovico Petrali

Average conversion rate from free trials to paid packages for B2B Saas?

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Hello Guys, I'm part of a B2B Saas start up operating in the MarTech space. We will launch soon with the classic pricing with a limited free trial and Monthly Subscription on different packages. I was wondering if someone can give me a view on what is the classic conversion rate from free to paid packages for this kind of companies...or some resources that I can look at to discover more (Websites..blogs..etc..). Thanks a lot!

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Daniel Engels
The figure depends wildly on the limitations of your free trial and the price of the first paid plan. In my experience it was between 2%-10% in the long run.
Ludovico Petrali
@daniel_engels Thanks for the response Daniel. My question was indeed to broad. There a lot of variables to consider: ICP (Enterprise or SMBs) ; Sector ; Opt in or Opt out free trials etc...BUt Thanks for giving me your figure