Are customer reviews useful for products on an e-commerce website?

Question

Andrii Kpyto · Accepted Answer

Yep :)
Proofs: https://www.bigcommerce.com/blog/online-reviews/
.... and tons of other links

Alexandra Thomas · Answer

For sure! They're one of the most valuable things you can have on your ecommerce website. Building trust with your existing and future customers is essential and reviews is one of the best ways to do this!

Pablo Palmitas · Answer

I would say it depends. There are review platforms that nobody actually reads and they exist as a kind of commercial way to build a "positive" face of the product without any real-life backing. 
From experience being in two SaaS startups I would say that the most powerful thing to bring new users is the word of mouth. Thus I would suggest focusing on building a reputation rather than chasing positive reviews (and certainly not buying reviews, that's a red flag)

Daniela Braniste · Answer

Honestly, I wouldn't buy a product without reviews, unless I'm feeling risky that particular day.

I'm a big spender on ebay/amazon/aliexpress/joom and I won't buy unless there are not only reviews but also photos and super detailed descriptions.

Dawn Veltri · Answer

Absolutely, social proof sells! The reviews are the first place I go when deciding to buy a product or not.

Answer

@elena_cirera Online shoppers today rely heavily on customer reviews when making a purchasing decision. This information can provide consumers with the facts they are looking for about a product or service, and by hearing about the good experiences of other people just like them, they can be encouraged to buy. People are more likely to purchase if a service or product has been recommended by someone else, which can ultimately increase your profits.

Mahak from Outgrow · Answer

I think so because even when we order anything from Amazon(a trusted e-commerce website) too, we mostly go to the review section for its real pics or reviews. What is actually imp is to build trust among visitors about your product and service and showing the experiences of your customers to them will help a lot.

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Reading dozens of reviews that indicate good quality and services create an online reputation that customers can trust. Customers are 63% more likely to trust and buy from a company with reviews.

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A product review helps other users get a clear idea of the product before purchasing it. They can read the reviews and make their mind clear, and decide whether the product is worth buying or not.

Hamza Afzal Butt · Answer

Customer reviews are an essential aspect of an eCommerce business. And as an eCommerce business owner, it should be an integral part of your online marketing strategy. Reviews create credibility for your products, and increased credibility means increased sales.

Answer

When you are setting up a new e-commerce business, displaying customer reviews on your site is vital in establishing trust with your new customers – which means more sales for you!

Style and Trends · Answer

If the reviews are real, then yes. I've seen tons of ecom sites with fake reviews and it's just off putting.

Answer

The e-commerce landscape is continually changing and evolving. One of the most significant changes in recent years has been the growth of online reviews. According to Spiegel Research Center, 2017, nearly 95% of shoppers read online reviews before purchasing. Reviews have spread all across the internet, and they pop up regardless of whether you’re actively encouraging them or not.

Debajit Sarkar · Answer

Yes it is.

In the digital world where engagement and conversion rates are low, I've noticed that customer reviews for products in websites are a great source of free promotion. Customer reviews helps the seller achieve trust and reliability for their brand.

The mishmash of authenticity, trust and dependability will lead to showcasing how the existing customers are talking about your brand and their authentic experiences.

Given how powerful customer reviews are on e-commerce websites, earlier this year some sellers reportedly offered refunds worth more than the original product if a customer deleted or revised a bad review.

https://www.cnet.com/tech/services-and-software/amazon-sellers-beg-and-bribe-customers-to-delete-negative-reviews-report-says/

Are customer reviews useful for products on an e-commerce website?

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