An audacious goal to grow 10x in 4 months!
In August, at NotionApps (https://www.producthunt.com/post...) we set an audacious goal to go from 10 paying users to 100 by the end of this year. That means we were aiming for 10x growth in 4 months. Here's where we stand now:
• We now have 21 paying customers.
• Our first 10 paid subscriptions took us 5 months.
• Our subsequent 10 subscriptions took us 1.5 months.
• Our conversion rate hasn't improved.
• Our Product Hunt launch gave us 350+ signups, but only 3 conversions.
To reach our goal, we need to grow 5x in the next 2.5 months - still sounds audacious right? I don't disagree but there is a method to our madness. This is the two-fold approach we are following,
1️⃣ Amp up marketing
Write content consistently. Improve content strategy now that we have some more clarity about our target customer.
Engage frequently in Notion and other relevant communities. Notion's subreddit and Twitter have given good results in the past.
Strengthen relationships with Notion/no-code consultants and content creators. Experiment with incentivizing through affiliate partnerships.
Experiment with new channels like SEO and cold outreach on email/Linkedin.
2️⃣ Improve conversion rates
Website and content strategies should focus on paying use cases.
Identify, build, and roll out features (like Relation Support, and Desktop View) features that make paying use cases more complete.
Invest in improving documentation, case studies, video tutorials, and other informative content that will help prospects make the most of the tool.
---
Irrespective of how our plans go I will keep things transparent here. Stay tuned for more updates! And if you have any advice that will help us reach our goals, I am all 👂s.
Replies
Buska
NotionApps