7 B-Roll Mistakes that are hurting your reach

One of my favorite ways to create MORE content that is still high quality is having a VIDEO VAULT full of B-Roll footage. B-Roll = Stock videos of you living your life + doing brand/biz related activities. But, there are a lot of mistakes being made on your Reels that decrease the quality of your B-Roll videos and are costing you views and engagement! I have for you several things to have in mind: ❌ Centered Text is hard to read quickly when people are scrolling their Feed or Explore pages. ✅ Align your text either left or right for easier consumption. ❌ Covering your face with text. ✅ Your face is your money maker and part of your brand, plus Reels with a FACE get more engagement than without! ❌ Not trimming videos. ✅ Try to create a looping effect by using audio like this one and trim your video to be under 7 seconds. ❌ Blocking important video elements. ✅ Just like with your face, keep text away from your props so people can see clearly what's happening in the video. ❌ Similar Text Colors. ✅ Use contrasting colors for your text so people can read what's on the screen. ❌ Not leaving room for text/added elements. ✅ Whenever filming B-Roll make note of where you could potentially place text, this will help you leave room & film accordingly. ❌ Not giving context or added value on the screen. ✅ Just because it is a low-production video does NOT mean it's low-production quality. You need to add value and content on your screen for B-Roll content to work for your account.