Just two choices isn't enough... I actually prefer the non-controversial Swedish Chef pronunciation, "Yif". My grandfather came from Sweden, and old school muppets are awesome... current ad campaigns notwithstanding.
Contraversial! Someone told me the inventor of the term says 'jif' even though most folks use 'gif' and that really threw me. Up to that point I assumed it was a hard g at the front.
@abadesi@rhs Well he is clearly wrong! LOL ;) Just having to use a different spelling to explain it should be a clue that he made the wrong decision. Moving on, is it really Lady Ja Ja??? I've spent 20 years saying Gif and I'm not changing now.
All right thinking people who have been working in the tech industry since the late-80's/early-90's know that it's pronounced 'JIF'.
Young Hotshot Code Monkey: "JUST ASK AROUND, EVERYONE AGREES IT PRONOUNCED 'GIF'!!"
Me: "OK, Millennial"