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Victor Eduoh
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Hi Product Huntersđđ
Building a tech product is easy these days.
But standing out?
Not so much.
There are now 5â15+ tech products to choose from in any conceivable niche your product operates in. So much so that your target B2B prospects and customers are alwaysâalbeit subconsciouslyâasking themselves one question:
Why choose this product and not another?
Today, you must answer that...
The Product-Led Storytelling Playbook
For using stories to craft B2B content that converts
Victor Eduoh
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Congrats on the launch, @maltissimo11
AI Assist by airfocus
Unlock the power of AI for product managers
Victor Eduoh
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Congrats on the launch, @michael_dubakov ,
I've used Fibery a bit, you're building an amazing product.
Fibery for Startups
Work 'n' knowledge hub to run your startup
Victor Eduoh
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Say this again and again and again:
"Marketing is a fuel that drives the product with PMF to the right users with the right message via the right marketing channels. Great marketing, led by a strong team, will supercharge product with PMF. And if you add here a fast-growing market, like no-code, you will receive a hyper-growth."
Lemme try to buttress that a bit...
Marketing is fuel. The...
đ„đ„ $230 000 monthly recurring revenue ACHIEVED đ„đ„
Lisa Dziuba
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Victor Eduoh
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1st PH launch finished 13th position, what I learned
My team's very 1st PH launch closed on the 13th position.
Yesterday, we launched an ebook product: Ditch MQLs! 4 Ways B2B Marketers Are Acquiring PQLs to Impact Sales.
Truth be told, we didn't expect to hit the top spots.
And we weren't even trying to.
Our launch is for a very specific audience: B2B marketers, founders, and maybe VCs supporting such companies. Beyond this, we crafted...
Learn practical PQL-acquiring strategies used by modern B2B marketers
â See why you should ditch MQLs (or emails slapped with MQL tags)
đĄLearn the concept of Product-Qualified Leads
đ± Erect your PQL-acquiring foundation
đ 4 ways to acquire PQLs at scale
â See why you should ditch MQLs (or emails slapped with MQL tags)
đĄLearn the concept of Product-Qualified Leads
đ± Erect your PQL-acquiring foundation
đ 4 ways to acquire PQLs at scale
Ditch MQLs!
4 ways B2B marketers acquire PQLs to directly impact sales
Victor Eduoh
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đđŒ Hey Hunters,
First, the story of why the resource came to beâŠ
I was researching an article for a B2B SaaS client of ours two months ago.
As youâd expect, I visited good olâ Google, scanned several me-too SEO-obsessed pieces on the search engine result page, before I managed to find something that looked promising.
Lo and behold, I was FORCED to submit my email before I could access...
Ditch MQLs!
4 ways B2B marketers acquire PQLs to directly impact sales
Victor Eduoh
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Our 1st PH launch tomorrow, 3 things I didn't do
"Ditch MQLs, Impact Sales & Revenue with PQLs" is launching tomorrow. It's our 1st. As you'd expect, the entire VEC team has spent weeks reading launch tips' in preparation.
Ours is an ebook resource detailing 4 ways B2B SaaS marketers directly impact revenue by fueling the acquisition of PQLs (not amassing emails slapped with MQL tags).
Here are 3 things I didn't do (wish us luck!):...
Victor Eduoh
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Should B2B marketers ditch MQLs?
What's your take on B2B marketers collecting emails and slapping MQL tags on them? Do you think it's time we marketers did something better? And what would you suggest?
Victor Eduoh
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1. Name things, develop concepts for the things you name.
2. Produce exceptional content about the things you name and conceptualize.
3. Distribute/amplify that content to your target audience or people or places you want to build links from.
4. Repeat 1-3.
Better if what you name is relevant to your product/service offering and your customers' pain points.
Beyond links, doing these give...
How do you do link building?
Anna Kuzma
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Victor Eduoh
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Exceptional content production and distribution has been our best, and main, growth channel. Well, this may sound biased as I'm a content strategist and B2B storytelling studio fouder providing the same services to B2B SaaS & VCs.
But truly, prospects come to us directly from the content we craft and distribute on our blogs, newsletter, and LinkedIn -- our primary channels.
For most of...
What is your main growth channel?
Peter Chudakov
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Victor Eduoh
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Hey B2B marketers, how are you ditching just MQLs for sales-driving Product-Qualified Leads (PQLs)?
Most B2B marketers have realized amassing emails (and slapping MQL tags on them) isn't impacting sales. Worst off, all it does is waste your sales team's time reaching out to unqualified 'leads.'
I'm curious:
How are you ditching the MQLs' hamster wheel?
And in its place, what are you doing to acquire prospects with declared buying intent for your product and sales team?
Victor Eduoh
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As a marketer for B2B SaaS, I'll say you need both.
But it all starts with an excellent product that's going to solve a real problem. Once you have this, whether it's still in the making or in beta (and you're sure about its value), you need marketing.
Specifically, you need content.
With content, you can educate the market, start nailing a positioning for your brand, build an audience,...
Marketing or Product?
nilova.pande@qinaps.com
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